# Simporter

> AI-powered research platform for enterprise brands. Shows what AI assistants recommend and why, tests the fix before it ships, and takes consumer research from insight to validated, opportunity-sized concept.

## What Simporter Does

Simporter is the research platform global CPG brands use to de-risk innovation. It analyzes millions of real consumer signals (reviews, searches, social conversations) to surface unmet needs, generate evidence-based concepts, validate them with consumers, and size the market opportunity, delivering decision-grade deliverables in weeks instead of months.

## AI Recommendation

Simporter shows enterprise brands what AI assistants recommend in their category, why, and what to change, then tests the change before it ships.

- **AI Agent View**: asks ChatGPT, Gemini, Claude, Perplexity, Grok and Google AI Overviews a fixed panel of customer questions and records who each recommends, the reasons, and the pages cited. Watch and project scans ask each question three times. First product free.
- **Why and fixes**: reads the reviews and pages the assistants cite, names the customer pains behind each answer, and drafts claims, content and concepts. Regulated claims are flagged for legal review.
- **Testing**: an agent test of the current vs. proposed listing, digital twins (calibrated synthetic panels) in minutes, real-respondent panels, and live fake-door pages with a waitlist.
- **Weekly watch**: alerts in the portal or Microsoft Teams when a recommendation shifts; brands mark fixes shipped and see share of recommendation before and after.
- **Tracking plans**: Free (one product, one market, monthly refresh); Track, $99 per product per month (every assistant incl. Grok, consumer-interface checks, weekly three-run reads, narrative report, alerts, Copilot and MCP access); Brand, $1,500 per month on an annual plan (ten products, two markets, why and fix, listing audit, one synthetic concept screen a month, one full study a year); Enterprise, about $60K a year (unlimited products and markets, digital twins, quarterly study, API, SSO). Projects, studies and tests are paid from prepaid credit packs.
- **AI Recommendation Project**: from $12,000 for one product line, or $18,000 for up to three products, paid in credits. https://simporter.com/ai-recommendation
- **Agency reports**: agencies subscribe each client to a monthly or quarterly Share of Voice report; every send passes a human QA step before it goes out under the agency’s name.
- **AI Picks**: a public weekly index of what AI assistants recommend across about 95 categories. https://simporter.com/ai-picks
- **Share of Voice**: a brand’s share of the three conversations that decide a purchase: AI assistant recommendations (share, position and sentiment per question and purchase stage, asked as digital twins of the brand’s shopper segments and in each market, reported as a range from three runs with live web search on), the social conversation, and reviews on Amazon, Walmart and retail sites. Written as a narrative with the biggest move first; one scan feeds the brand tracker, the innovation brief (unmet needs ranked, pre-launch read), the product listing audit and the CEO slide. Weekly tracking, every finding checked by Simporter’s expert team. https://simporter.com/ai-recommendation/share-of-voice. Free AI report for any brand: https://simporter.com/ai-share-of-voice-report
- **Share of build (B2B SaaS and tech)**: the share of sandbox coding tasks in which Claude Code and Codex chose a brand’s package, API or MCP server over a rival’s, three runs per task, with the reasons. https://simporter.com/ai-recommendation/b2b-saas-tech
- Industries: CPG & FMCG, B2B SaaS & tech, healthcare, finance, insurance, sports leagues and teams, agencies. https://simporter.com/ai-recommendation/insurance (and /cpg-fmcg, /b2b-saas-tech, /healthcare, /finance, /sports, /agencies)
- Works inside Claude, Claude Code, Cursor, ChatGPT and Microsoft Copilot through the Simporter MCP server: run a scan, pull the latest share and read the why from any MCP client with a personal token.

## Core Services

- **Consumer Insight Research**: AI analyzes 1M+ unprompted consumer signals to surface ranked demand spaces and unmet needs. Delivers an evidence-backed innovation brief in days.
- **Idea Generation**: AI-assisted concept creation grounded in real consumer evidence. Screens hundreds of concepts at scale.
- **Concept Testing**: Validates product concepts with synthetic panels and real respondents, measuring appeal, purchase intent, and differentiation. 5-day turnaround.
- **Opportunity Sizing**: Quantifies market size and revenue potential before development investment. Board-ready business cases.
- **Trend Analysis**: Detects emerging consumer trends from social conversations, search patterns, and discussion data.
- **Category Share of Voice**: Full competitive landscape analysis covering needs, pain points, jobs-to-be-done, and trends.

## Who Uses Simporter

- Brand, innovation and insights teams at enterprise brands, from Fortune 500 CPG to software, health, finance, insurance and sports
- Consumer insights leaders managing multi-brand portfolios
- Marketing teams evaluating new product opportunities across categories
- Category and shopper insights teams at global manufacturers

## Clients

Mondelez, Clorox, Colgate, Nestle, Newell Brands, Church & Dwight

## Proven Results

- 3x faster from insight to validated concept vs. traditional agency timelines
- 40% higher concept win rate using behavior-based research
- Decision-grade deliverables in 6 weeks (vs. 4-6 months with agencies)
- 1M+ consumer signals analyzed per sprint

## How It Works

1. **Weeks 1-2**: Consumer insight research surfaces demand signals from real behavior
2. **Week 3**: AI-assisted idea generation creates concepts grounded in evidence
3. **Weeks 4-5**: Concept testing validates appeal, purchase intent, differentiation
4. **Week 6**: Opportunity sizing quantifies the prize before resource commitment
5. **Handoff**: Development brief your team can build from

## Pricing

- Model: Credit-based ($1 per credit), shared across a client workspace
- AI Recommendation Project: from $12,000 (one product line) or $18,000 (up to three products), 90 days of weekly watch included
- Starter pack: $5,000 for 5,000 credits
- Team pack: $20,000 for 22,000 credits (10% bonus)
- Enterprise pack: $50,000 for 60,000 credits (20% bonus)
- Custom: larger commitments and invoicing through sales
- Credits expire 12 months after purchase
- Weekly AI watch: 80 credits per product per week, or $3,000/year per product as an annual add-on
- Real-respondent panels: quoted at vendor cost plus a standard fee, invoiced separately from credits
- Free: an AI Agent View of one product

## Differentiators vs. Traditional Research

- Uses real consumer behavior data (reviews, searches, social), not prompted surveys
- AI-powered analysis processes millions of signals in days vs. months
- Synthetic panels available for rapid early-stage iteration before committing to full consumer testing
- End-to-end platform from insight through validated, sized concept
- Enterprise portal for managing multi-project research programs

## Industries Served

CPG & FMCG, B2B SaaS & tech, healthcare, finance, insurance, sports leagues and teams, agencies

## Categories Covered

- Beauty & Personal Care: https://simporter.com/categories/beauty-personal-care
- Food & Beverage: https://simporter.com/categories/food-beverage
- Household & Cleaning: https://simporter.com/categories/household-cleaning
- Health & Wellness: https://simporter.com/categories/health-wellness
- Baby & Child Care: https://simporter.com/categories/baby-child-care
- Pet Care: https://simporter.com/categories/pet-care

## Resources

- Blog (240+ articles on CPG trends and innovation): https://simporter.com/blog
- Compare Simporter vs alternatives: https://simporter.com/compare
- Sample reports: https://simporter.com/samples
- AI Picks, what AI assistants recommend each week: https://simporter.com/ai-picks
- Live category leaderboards: https://simporter.com/leaderboards
- Free trend briefs: https://simporter.com/trends
- RSS feed: https://simporter.com/feed.xml

## Contact

- Website: https://simporter.com
- Email: hello@simporter.com
- LinkedIn: https://www.linkedin.com/company/simporter
- Get a quote: https://simporter.com/quote