It’s well known that consumer usage and attitudes are now more influenced by peer to peer communication than traditional advertising. By examining pee…
Even before COVID, hand sanitizer and liquid soap demand was trending upwards. The onset of COVID-19 saw people lining up outside stores to stock-up o…
Prelaunch forecasting with Simporter saves you countless spreadsheet hours and increases your forecast accuracy by +22%. That leaves you to focus on f…
The ingredient you’ve probably seen before but never tried to pronounce, Bakuchiol, has experienced massive amounts of growth in the skincare category…
The crisis created by the coronavirus pandemic hit the fashion industry especially hard. The global pandemic caused record-low economic profits, recor…
The Tampa Bay Buccaneers are heading into tomorrow’s Super Bowl as underdogs to the Kansas City Chiefs with a negative three and one-half point spread…
Red Bull energy drinks have dominated the category for decades. For a long time, the Coca-Cola brand seemed content with focusing on its own soda cate…
2021 starts off on a strong foot for Simporter! Our SaaS startup, which uses Artificial Intelligence ("AI") to predict consumer demand for new product…
Part I of the Beauty Mini-series: Cosmetics Trends That Will Define 2021 Men's skincare is a burgeoning industry. Gone are the days when male grooming…
Walk through any vitamins aisle and you’re served up an alphabet soup of health products from A to Zinc. Since the Covid-19 pandemic, retailers have s…
