Buy Validated, Winning Product Ideas Made by AI Exclusively For You
Learn how modern consumer brands are using AI to successfully create and reiteratively test winning new products.
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Brands Using AI for New Products
This Is For You If You Are…
A Leader in Innovation or Insights
You want to improve your ideation and testing. You’d rather be a pioneer than a follower.
You want to improve your ideation and testing. You’d rather be a pioneer than a follower.
Constrained on Time and Budget
Your team lacks time and budget to do deep research. You feel behind on consumer trends.
Your team lacks time and budget to do deep research. You feel behind on consumer trends.
Curious How AI Can Be Used For Insights Work
You feel like there is a better way to do things but you are not sure which approach to take.
You feel like there is a better way to do things but you are not sure which approach to take.
When it comes to innovation, we noticed that Brands tell us they face similar challenges.
01
Late to Trends
It’s hard to discern which trends are relevant for your category, and equally hard to know when to jump on them.
02
Respondent Bias
Qual and quant work can overstate findings. They look at a fixed period of time, not telling you if an idea will still be relevant 1-2 years from now.
03
Inactionable Data
Everyone has lots of data. The difficulty is knowing exactly what actions need to be taken based off all of that data.
04
Requires Too Many Resources
Some projects take months to finish, with lots of back and forth with vendors. It takes too long to get innovations to the market.
Here’s how you solve those problems with Simporter.
01
Stay Updated on Trends
Identify and track trends in your subcategory. Predict their two-year relevance and make product decisions based on AI predictions.
02
Holistic Data from Consumers
Get recommendations based on millions of product reviews, social interactions, and Google searches. Validate insights with live consumers.
03
Recommended Product Concepts
Get data-driven product ideas with visuals, ranked by trial success. So you can focus on the most promising ideas immediately.
04
Results in 5 Days or Less
No briefs, no meetings, no back and forth. You get back research results and validated concept ideas with trial scores in less than a week.
Case Study
Creating a Top Selling Vitamin Line with AI
Challenge
Launching in a Big, Crowded Area
Vitafusion wanted to address the large vitamin segment of cognitive supplements but was concerned about its gummy-form succeeding in the space and finding the right consumer base.
Solution
30 AI-Created Concepts, Validated
The Innovation team received 30 different concept ideas generated by AI with rankings and ran a test for the top 15 concept ideas to validate their AI Scores with real consumer feedback.
Results
Best Trial Scores in Their History.
Within just six months of launch, “Brain Food” claimed the #1 spot in Nielsen’s cognition supplements segment after receiving the highest top-2 box trial scores in Vitafusion’s history.
Case Study
Entering the New & Emerging Plant-based Category with AI
Challenge
Launching in a Big, Crowded Area
Because there are so many white space opportunities in a new category, the Innovation Team struggled to select and prioritize which attributes to advance into concept development.
Solution
15 AI-Created Concepts, Validated
The Innovation team received 15 different concept ideas generated by AI with scores and ran a test on each of them, with market leading products included, to benchmark their scores.
Results
31% Higher Purchase Interest
Not only did the brand cut their research time from 4 months to 4 weeks, the AI-Generated Concepts surveyed with consumers a remarkable 31% higher than their average idea.
We use a Standard Report Format. Here’s an example of the output you can get with your request.
