Trusted by leading brands
- Mondelez
- Newell Brands
- Clorox
- Nestlé
- Colgate
- Church & Dwight
Research Services · Token-Based Pricing · Delivered in Days
Know what consumers want before you commit.
Find the opportunity. Size the prize. Drive the decision.
Not sure where to start?
Jump in and explore. We'll recommend the fastest path to a defensible answer.
Start free →The 6-Week Sprint · Insight to Handoff
Or run the full process, from consumer truth to a brief worth building.
Plug in at any stage.
Consumer Insight
Surface emerging demand signals from real consumer behavior.
Explore →
Idea Generation
AI-assisted concepts grounded in what consumers actually want.
Explore →
Concept Testing
Validate appeal, purchase intent, and differentiation.
Explore →
Opportunity Sizing
Quantify the prize before you commit resources.
Explore →The handoff: a development brief your team can build from.
Validated, opportunity-sized, and ready for your team to build.
See a sprint
Sample engagement · a resealable storage bag
1,284 unique demand signals clustered from 428K+ total mentions across reviews, search, and social, grouped into 6 demand spaces.
Raw signals
Demand spaces by share of voice
Leak-proof sealing
24%
103.5K
Freezer & freshness
19%
81.2K
Plastic-free & sustainable
16%
68.4K
Durability & reuse
13%
55.1K
Easy open & handling
11%
47.3K
Stand-up storage fit
7%
29.8K
Other
10%
42.9K
Share of Voice · AI Answers, Social and Reviews
Your share of voice, everywhere the decision happens.
A purchase is decided before checkout: in the AI answer a shopper reads first, the posts that frame the category, and the reviews that confirm the choice. We measure your share of each, asked as your shoppers’ digital twins, and test the fix before you ship. The reasons behind every answer are a ranked list of what the category still gets wrong, so your next concept starts there. A million-plus signals per category, checked by our expert team.
AI search
Shoppers ask ChatGPT, Gemini and Google AI what to buy, and the answer names only a few brands. We ask as your shoppers’ digital twins, in your markets, and show how often it names you, where you rank, and why.
Social media
The category is framed in posts and comments before anyone searches. We show your share of that conversation and the themes driving it.
eCommerce reviews
Reviews on Amazon, Walmart and retail sites confirm or kill the choice. We show what they say about you and your rivals, and the pains behind the stars.
Launching something? See whether the assistants will recommend it before it ships. Shoppers, fans, patients and buyers all ask the same way. See how it works for CPG, software, healthcare, finance, insurance, sports and agencies. See what AI recommends this week in AI Picks.
Your Research Portal
Browse, hire, and track all in one place.
Browse & hire
Pick a service, submit a brief, and get a proposal, or hire directly and we start the same day.
Message & collaborate
A shared thread per project. Ask questions, share files, and stay aligned without chasing emails.
Receive deliverables
Download reports, review findings, and leave feedback. Everything lives in your portal.
Human respondents or synthetic panels. You choose.
We recommend human respondents for later-stage research. For early stages, synthetic panels are designed to approximate human responses at a fraction of the cost and time, so you can test repeatedly.
Real consumer behavior
Demand signals from what people actually say, search, and buy, not prompted surveys.
AI-assisted ideation
Concepts grounded in evidence, generated and screened at a scale no human team can match.
Validation you can defend
Appeal, purchase intent, and differentiation, measured and defensible.
Sized before you spend
Know the prize is worth chasing before development commits a dollar.
Frequently asked questions
Simporter is an AI-powered market research platform built for brand innovation teams. It analyzes millions of real consumer signals (reviews, searches, social conversations) and delivers validated, opportunity-sized product concepts in a six-week sprint.
Traditional agencies rely on prompted surveys, 8-12 week timelines, and six-figure budgets. Simporter analyzes real consumer behavior at scale, delivers results 3x faster, and costs 65% less. Most teams use Simporter for the 80% of research that benefits from speed and scale.
The sprint has four stages: consumer insight discovery (ranked demand spaces from real behavior data), AI-assisted idea generation (40+ concepts screened to finalists), concept testing (appeal, purchase intent, and differentiation), and opportunity sizing (a defensible business case for leadership).
Digital twins are simulated shoppers built from real consumer language in your category. They ask the AI assistants your customers’ questions, and as a synthetic panel they score concepts and claims in minutes, benchmarked against human panels. You test repeatedly before human-validated research makes the final call.
Simporter uses credit-based pricing at $1 per credit. Most projects run $10,000 to $18,000. Credit packs start at $5,000, with bonus credits on larger packs. Credits expire 12 months after purchase.
Mondelez, Clorox, Colgate, Nestle, Newell Brands, and Church & Dwight all use Simporter for innovation research across their brand portfolios.