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Automate New Product Research with AI

The only software to apply proprietary Machine Learning algorithms to automate your new product research. Simporter analyzes search traffic, customer reviews, product descriptions, and social media to identify your next best-seller.

Trusted by data leaders across the world

What makes us Different?

There's a lot of tools out there. Here's why you should pick Simporter.

Be First
Trends go from 0-60 in just 6 weeks. Unlike a consultancy, Simporter is updated 24/7 to provide you with first-mover insights.
Holistic Data
Instead of having separate tools for each data source (a social listening tool, eCommerce, search tool, etc.), Simporter is one holistic platform.
Data, Not Opinion
Focus groups and panel services require you guess what the data means. Simporter's Machine Learning analyzes more than 10 million data points to tell you, scientifically.
Actionable
We think analytics tools are too complex so Simporter is designed to give you just what you need without the unnecessary headaches.
Confidence
Our proprietary AI algorithms, combined with our exclusive databases, increase new product revenue by an average of +23%.

How It Works

Simporter automates your new product research in the following ways

01

Idea Stage

Kick off your next product idea with the confidence of Big Data. In just minutes, you can easily understand what ingredients should be in your next product, spot unmet consumer needs, and identify unsatisfactory sensory attributes in your category.

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02

Launch Stage

Reduce your dependence on expensive testing, time consuming spreadsheets, and inaccurate guessing. Instead, just select the attributes of your new product launch and get a new launch forecast with up to 93% accuracy for the next 52 weeks for each SKU and each channel.

03

On-the-Market Stage

Save time and automatically analyze consumer feedback from search, reviews, and social media so you can solve consumer journey obstacles and better understand consumer reactions to your products at the SKU level.

Insights, Predictions and News

Actionable data to make product launches successful. Make your product great again.

Former CEO of Nielsen Joins Simporter Advisory Board (and more!)

2021 starts off on a strong foot for Simporter! Our SaaS startup, which uses Artificial Intelligence ("AI") to predict consumer demand for new products, closed a seed round led by our very first in...

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Forecasting Demand for New Products Launches in the Post-Covid World

Demand forecasting has always been a complex and time-consuming exercise. However, since market disruption caused by the Covid-19 pandemic and resulting quarantine measures, many companies are find...

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A.I. Provider Simporter Joins Nielsen’s Connect Partner Network

New York, NY – January 13, 2019 Today at #NRF 2020, artificial intelligence firm Simporter Inc. announced it has joined Nielsen’s Connect Partner Network.

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Using AI on Public Data to Uncover Insights for New Health Products

Since the Covid-19 pandemic, retailers have seen double-digit comp-store growth for the vitamin, mineral, and supplements category (“VMS”), according to data provider Nielsen

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Get Started with Simporter Now

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