Turn trends into winning product ideas in minutes

Simporter is an AI tool that lets you turn the best trend opportunities into validated, high-performing product ideas in minutes. Designed for large Consumer Goods brands.

Easily analyze billions of consumer data points across search, sales, social, and reviews – so you can make better selling products, faster.
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What Simporter Can Do For You

There are a lot of tools out there. Here is why you should pick Simporter.

First to Market

Trends go from 0-60 in just 6 weeks. Unlike a consultancy, Simporter is updated 24/7 to provide you with insights you can act on to cement your brand as a first-mover.

Data, Not Opinion

Focus groups and panel services require you to decide from hundreds of opinions. With Simporter, you can decide from millions, making more scientific decisions.

Holistic Data

Instead of having separate tools for each data source (a social listening tool, eCommerce, search tool, etc.), you can use one holistic platform with your team.

Actionable

We think analytics tools are too complex so Simporter is designed to give you just what you need without the unnecessary headaches.

Confidence

Our proprietary AI algorithms, combined with our exclusive databases, increase new product revenue by an average of +23%.

How It Works

Simporter automates your new product research in the following ways.

Screenshot Pre Launch

Launch Stage

Reduce your dependence on expensive testing, time consuming spreadsheets, and inaccurate guessing. Instead, just select the attributes of your new product launch and get a new launch forecast with up to 93% accuracy for the next 52 weeks for each SKU and each channel.

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Screenshot White Space

Idea Stage

Kick off your next product idea with the confidence of Big Data. In just minutes, you can easily understand what ingredients should be in your next product, spot unmet consumer needs, and identify unsatisfactory sensory attributes in your category.

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Screenshot Pre Launch

Launch Stage

Reduce your dependence on expensive testing, time consuming spreadsheets, and inaccurate guessing. Instead, just select the attributes of your new product launch and get a new launch forecast with up to 93% accuracy for the next 52 weeks for each SKU and each channel.

Learn more

Insights, Predictions, and News

Beyond Meat vs Impossible Foods
In the bustling arena of today’s food industry, the plant-based meat sector is not just making noise; it’s …
Market Forecasting
Market forecasting stands as a cornerstone for businesses, shaping their strategies and guiding their decisions. At its core, …

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Increase your new product success rate and reduce the risk of product failure today.

White Space: Vitamins & Supplements