Automate product research with AI

Your first tool to automate both ideation research and pre-market forecasting by analyzing billions of consumer data points across search, sales, social, and reviews - so you can easily meet consumer needs and de-risk new product development.

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Trusted by data leaders across the world

What Simporter Can Do For You

There's a lot of tools out there. Here's why you should pick Simporter.

First to Market

Trends go from 0-60 in just 6 weeks. Unlike a consultancy, Simporter is updated 24/7 to provide you with insights you can act on to cement your brand as a first-mover.

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Data, Not Opinion

Focus groups and panel services require you to decide from hundreds of opinions. With Simporter, you can decide from millions, making more scientific decisions.

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Holistic Data

Instead of having separate tools for each data source (a social listening tool, eCommerce, search tool, etc.), you can use one holistic platform with your team.

Compare Simporter to Social Listening

Actionable

We think analytics tools are too complex so Simporter is designed to give you just what you need without the unnecessary headaches.

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Confidence

Our proprietary AI algorithms, combined with our exclusive databases, increase new product revenue by an average of +23%.

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How It Works

Simporter automates your new product research in the following ways

Idea Stage

Kick off your next product idea with the confidence of Big Data. In just minutes, you can easily understand what ingredients should be in your next product, spot unmet consumer needs, and identify unsatisfactory sensory attributes in your category.

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Launch Stage

Reduce your dependence on expensive testing, time consuming spreadsheets, and inaccurate guessing. Instead, just select the attributes of your new product launch and get a new launch forecast with up to 93% accuracy for the next 52 weeks for each SKU and each channel.

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Insights, Predictions, and News

Cosmetics

Can You Sense the Market Shifting? 2022 Predictions for Sensory Attributes in Cleansers

You might be asking yourself, “What’s a sensory attribute?” Sensory attributes are the characteristics of a luxury cosmetic product detectable by the five se...

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4 MIN

Cosmetics

How Shiny Wins but Matte Falls Flat: 2022 Luxury Foundation Finishes Trends and Predictions

Consumers want to cover up skin imperfections, but they don’t want everyone to know they spent time hiding their flaws. Rather than using tons of various pro...

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2 MIN

Cosmetics

2022 Luxury Cosmetics Foundations Trends. Are You Catering Your Luxury Cosmetics Branding and Products to the Right Audiences?

Luxury cosmetics brands need to be acutely aware of who is buying their products, not just what’s selling well. Consumers can choose to purchase from an unbe...

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5 MIN