Trusted by leading CPG & FMCG brands
- Mondelez
- Newell Brands
- Clorox
- Nestlé
- Colgate
- Church & Dwight
Research Services · Token-Based Pricing · Delivered in Days
Know what consumers want before you commit.
Find the opportunity. Size the prize. Drive the decision.
Not sure where to start?
Jump in and explore. We'll recommend the fastest path to a defensible answer.
Start free →The 6-Week Sprint · Insight to Handoff
Or run the full process, from consumer truth to a brief worth building.
Plug in at any stage.
Consumer Insight
Surface emerging demand signals from real consumer behavior.
Explore →
Idea Generation
AI-assisted concepts grounded in what consumers actually want.
Explore →
Concept Testing
Validate appeal, purchase intent, and differentiation.
Explore →
Opportunity Sizing
Quantify the prize before you commit resources.
Explore →The handoff: a development brief your team can build from.
Validated, opportunity-sized, and ready for your team to build.
See a sprint
Sample engagement · a resealable storage bag
1,284 unique demand signals clustered from 428K+ total mentions across reviews, search, and social, grouped into 6 demand spaces.
Raw signals
Demand spaces by share of voice
Leak-proof sealing
24%
103.5K
Freezer & freshness
19%
81.2K
Plastic-free & sustainable
16%
68.4K
Durability & reuse
13%
55.1K
Easy open & handling
11%
47.3K
Stand-up storage fit
7%
29.8K
Other
10%
42.9K
Your Research Portal
Browse, hire, and track all in one place.
Browse & hire
Pick a service, submit a brief, and get a proposal, or hire directly and we start the same day.
Message & collaborate
A shared thread per project. Ask questions, share files, and stay aligned without chasing emails.
Receive deliverables
Download reports, review findings, and leave feedback. Everything lives in your portal.
Human respondents or synthetic panels. You choose.
We recommend human respondents for later-stage research. For early stages, synthetic panels are designed to approximate human responses at a fraction of the cost and time, so you can test repeatedly.
Real consumer behavior
Demand signals from what people actually say, search, and buy, not prompted surveys.
AI-assisted ideation
Concepts grounded in evidence, generated and screened at a scale no human team can match.
Validation you can defend
Appeal, purchase intent, and differentiation, measured and defensible.
Sized before you spend
Know the prize is worth chasing before development commits a dollar.
From the Blog
Category insights and innovation research, published weekly.
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Frequently asked questions
Simporter is an AI-powered market research platform built for CPG and FMCG brand innovation teams. It analyzes millions of real consumer signals (reviews, searches, social conversations) and delivers validated, opportunity-sized product concepts in a six-week sprint.
Traditional agencies rely on prompted surveys, 8-12 week timelines, and six-figure budgets. Simporter analyzes real consumer behavior at scale, delivers results 3x faster, and costs 65% less. Most teams use Simporter for the 80% of research that benefits from speed and scale.
The sprint has four stages: consumer insight discovery (ranked demand spaces from real behavior data), AI-assisted idea generation (40+ concepts screened to finalists), concept testing (appeal, purchase intent, and differentiation), and opportunity sizing (a defensible business case for leadership).
Synthetic panels use AI to approximate consumer responses for early-stage screening and iteration. They are fast and low-cost, letting you test repeatedly before investing in human-validated research for final decisions.
Simporter uses token-based pricing at $10 per token. Pilot programs start at 200 tokens ($2,000 for 90 days). Annual enterprise plans start at $20,000 with volume pricing. Unused tokens roll over at renewal.
Mondelez, Clorox, Colgate, Nestle, Newell Brands, and Church & Dwight all use Simporter for innovation research across their brand portfolios.