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Brand Innovation Insights

Monthly trends, category shifts, and research best practices.

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© 2026 Simporter, Inc.

AI-powered research for CPG

Turn consumer truth into concepts worth building in six weeks.

From insight discovery to validated, opportunity-sized concepts. Eight specialized services across a six-week sprint, one portal to manage it all.

65%
reduction in research costs
3x
faster from insight to concept
40%
higher concept win rate

Trusted by leading CPG & FMCG brands

  • Mondelez
  • Newell Brands
  • Clorox
  • Nestlé
  • Colgate
  • Church & Dwight
  • Mondelez
  • Newell Brands
  • Clorox
  • Nestlé
  • Colgate
  • Church & Dwight

Research Services · Token-Based Pricing · Delivered in Days

Know what consumers want before you commit.

Find the opportunity. Size the prize. Drive the decision.

Browse all services →
Strategy & Innovation
1

Consumer Insight Discovery

Surface unmet needs in your category.

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2

AI Concept Creation

Generate and screen concepts at scale with AI.

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3

Synthetic Testing

Get a directional read in days, not weeks.

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4

Opportunity Sizing

Quantify the prize before you commit.

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Go-to-Market & Activation
1

Ad & Creative Testing

Know which creative will land before you spend.

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2

Packaging & Shelf Testing

Optimize shelf impact and purchase triggers.

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3

Volumetric Forecasting

Project volume and revenue before launch.

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4

Brand Health

Track where you stand vs. the competition.

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Not sure where to start?

Jump in and explore. We'll recommend the fastest path to a defensible answer.

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The 6-Week Sprint · Insight to Handoff

Or run the full process, from consumer truth to a brief worth building.

Plug in at any stage.

01
Weeks 1-2

Consumer Insight

Surface emerging demand signals from real consumer behavior.

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02
Week 3

Idea Generation

AI-assisted concepts grounded in what consumers actually want.

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03
Weeks 4-5

Concept Testing

Validate appeal, purchase intent, and differentiation.

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04
Week 6

Opportunity Sizing

Quantify the prize before you commit resources.

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The handoff: a development brief your team can build from.

Validated, opportunity-sized, and ready for your team to build.

See a sprint

Sample engagement · a resealable storage bag

1,284 unique demand signals clustered from 428K+ total mentions across reviews, search, and social, grouped into 6 demand spaces.

Raw signals

“the zipper never really seals”“freezer burn ruins leftovers”“won't stand up on its own”“I want a plastic-free option”“leaks when I lay it flat”“too flimsy to reuse”“hard to open with wet hands”“the label smears off”“marinades leak everywhere”

Demand spaces by share of voice

#Demand spaceSoV · Mentions
1

Leak-proof sealing

24%

103.5K

2

Freezer & freshness

19%

81.2K

3

Plastic-free & sustainable

16%

68.4K

4

Durability & reuse

13%

55.1K

5

Easy open & handling

11%

47.3K

6

Stand-up storage fit

7%

29.8K

7

Other

10%

42.9K

See a sample insight report

Your Research Portal

Browse, hire, and track all in one place.

01

Browse & hire

Pick a service, submit a brief, and get a proposal, or hire directly and we start the same day.

02

Message & collaborate

A shared thread per project. Ask questions, share files, and stay aligned without chasing emails.

03

Receive deliverables

Download reports, review findings, and leave feedback. Everything lives in your portal.

Start free →

Human respondents or synthetic panels. You choose.

We recommend human respondents for later-stage research. For early stages, synthetic panels are designed to approximate human responses at a fraction of the cost and time, so you can test repeatedly.

Human and synthetic research

Real consumer behavior

Demand signals from what people actually say, search, and buy, not prompted surveys.

AI-assisted ideation

Concepts grounded in evidence, generated and screened at a scale no human team can match.

Validation you can defend

Appeal, purchase intent, and differentiation, measured and defensible.

Sized before you spend

Know the prize is worth chasing before development commits a dollar.

Bring us your hardest question.

Tell us the launch you're most afraid to get wrong. We'll come back with a point of view on your category and a path from insight to validated concept in six weeks.