Pricing
Traditional panels charge 5-10x more for low-incidence audiences. Synthetic panels don't. One token runs one study, whether you're targeting general pop or left-handed organic-buying dads in Vermont.
How it compares
Synthetic Panel Study
$25K–$40K
4–6 weeks
700 tokens($7,000)
5 days
Concept Testing Sprint
$30K–$50K
4–6 weeks
1,800 tokens($18,000)
14 days
Consumer Insight Discovery
$20K–$40K
3–4 weeks
1,200 tokens($12,000)
10 days
Opportunity Sizing
$25K–$50K
4–6 weeks
1,500 tokens($15,000)
12 days
Competitive Intel (in-app)
Analyst days
Varies
40 tokens($400)
Instant
Concept Screen (in-app)
$5K–$10K
1–2 weeks
5 tokens($50)
Instant
Estimate
Concept screens
5 tokens each
Concept tests
50 tokens each
Trend reports
20 tokens each
Opportunity sizing
75 tokens each
Add activities above to see your recommendation.
Plans
Pilot
$2,000
One-time
200 tokens
$10.00/token
Try risk-free. Enough tokens for ~3 concept screens and a trend report.
Start PilotGrowth
$20,000
/year
2,000 tokens
$10.00/token
For the cost of one traditional concept test, run studies all year.
Talk to SalesScale
$45,000
/year
5,000 tokens
$9.00/token
10% volume discountMulti-brand teams. Monthly cadence. 10% volume discount.
Talk to SalesEnterprise
Custom
Annual, custom
25,000+ tokens
From $8.00/token
Up to 20% volume discountDivision-wide. Custom capacity. Dedicated support. API access.
Talk to SalesIn traditional research, targeting niche segments costs 5-10x more because of low incidence rates. You pay for every respondent who gets screened out. With Simporter's synthetic panels, a study on 'Gen Z males in the Midwest who buy premium pet food' costs the same as general population. No IR penalty. No surprise invoices. One token, one study, any audience.
Token costs
ROI receipts
Sample ROI receipt
2,650
Tokens deployed
4
Studies run
2
Concepts killed
$8M+
Est. value avoided
43x
Return on research
Every engagement generates an ROI receipt automatically. Your finance team sees exactly what tokens bought.
Committed tokens don't expire into nothing. At renewal, unused tokens convert to next-year credit or services (training, custom onboarding). No shelfware, no waste.
One token is one unit of research capacity, worth $10. A concept screen costs 5 tokens ($50). A full concept testing sprint costs 1,800 tokens ($18,000). The token maps directly to research value, not compute.
The Pilot pack starts at $2,000 (200 tokens, 90-day access). Annual commitments start at $20,000/year.
Annual tokens convert at renewal. Pilot tokens expire after 90 days.
A traditional concept test costs $30K-$50K and takes 4-6 weeks. The same study on Simporter costs 1,800 tokens ($18,000) and delivers in 14 days. In-app actions like concept screens cost as little as 5 tokens ($50).
Every audience costs the same. Targeting low-incidence segments with traditional panels costs 5-10x more because of screening costs. Synthetic panels eliminate that entirely.
Yes. Enterprise accounts get a central token pool with per-team allocation and chargeback reporting.