Speed Up Ideation from 2 months
to 2 hours

Capture white spaces around ingredient, need states, and sensory attributes in your category in real-time. Simporter helps you identify which attributes and that consumers actively search for but cannot find - so you can include them in your development pipeline.

Why Simporter

Without needing integration, Simporter gathers and analyzes millions of datapoints to empower you to research quicker.
HolisticWith proprietary AI models and large sample sizes, you can make product decisions with the most accurate data.
The only tool that measures both supply and demand - so you don’t move on a highly competitive attribute.

Use Cases

Identify white space opportunities for your next product
Whether a line extension or new category, Simporter empowers you to measure both demand and competition, so you can be the first-mover in your category.
Know when a trend is just baked enough to invest in
The hardest part of trend tools is knowing when is the right time. With Simporter, you can analyze the lifecycle stage of an attribute and learn its just right to innovate with an ingredient, benefit, or specific message.
Always on software
Today, trends accelerate from 0-60 in just 6 weeks. With 24/7 real-time software, you can catch new product opportunities before its too late, cementing you as a first-mover.
Dive into specific need states
Simporter goes one layer deeper than trends, telling you the consumer need states that you should focus your next concept’s messaging on—and when those need states will peak.
Actionable and accurate
Instead of checking separate tools to analyze your market, Simporter tells you what exact attributes to invest in as you enter the concept creation stage. Say goodbye to vague analytics.

Launch Stage

Simulate sales of any new launch by combining different product attributes and leveraging easy-to-use Machine Learning software. Say goodbye to spreadsheets and hello to 86% accurate AI forecasts.

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Increase your new product success rate and reduce the risk of product failure today.

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