Frequently Asked Questions

Simporter automates product research for you. It focuses on three stages: ideation, pre-launch forecasting, and product monitoring – so you can follow your products’ entire journey.

Simporter’s best for large Consumer Packaged Goods and Apparel brands but many of our tools are industry agnostic. Users often range from marketing, sales, supply-chain, and consumer insights teams.

Simporter provides a variety of benefits. With Simporter, you can:


  • Save time. Don’t manually model or analyze data. Let AI automate time consuming analyses for you.
  • Increase your innovation pace. Wait for agencies less and have a constant read on potential trends to be a first-mover.
  • Have more accurate forecasts. Increase accuracy by an average of 26% for new product forecasts.
  • De-risk new product development. Have more confidence in your future products. Understand the size of new opportunities.

We created multilingual AI models to make it possible to cover virtually any market, with case studies in North America, South America, Europe, and Asia.

On average, our pre-launch sales forecasts are 86 percent accurate. We measure accuracy by comparing actual sales results with our predictions.

Simporter is a software-as-a-service company. We have short-term pilots and, following a pilot, long-term subscriptions that range from one to three years.

Simporter’s software platform has two major parts: White Space AI (Ideation Stage) and Pre-launch Forecasting (Launch Stage). White Space AI helps with product ideation by recommending the best attributes to include in innovations. Pre-launch forecasting creates easy, accurate sales forecasts for products before (and after) they enter the market. 

Our software runs in the cloud so you don’t need to install anything. Just like when you visit your gmail account, you just visit our domain and sign in with your credentials to get started.

Yes, we have a variety of case studies that we’d be happy to share with you. Just provide us a little bit of information here and we will get in touch with case studies.

Simporter gathers data from social media sources like Instagram, customer review platforms like TrustPilot, search traffic like Google, Nielsen point-of-sale data, and eCommerce listings like Amazon.

In most cases, you do not need to integrate any data. Simporter gathers and analyzes data for you.

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