Simporter’s Whitespace AI uncovers powerful insights for R&D and marketers
developing new approaches to sustainability
Simporter, the leading AI platform for new product research, announced today the introduction of its unique sustainability insights technology, Whitespace AI, in response to demand from consumer packaged goods (CPG) companies looking for new ways to deliver sustainable business practices.
With Whitespace AI, Simporter delivers a unique method of extracting consumer data from social media, ecommerce product reviews, and search. Its proprietary natural language processing algorithm classifies and ranks the importance of specific needs and benefits consumers expect for sustainability. It prevents brands from losing credibility by blurring topics like sustainability vs. “clean” products. Its insights help new products stand out from the competition and build loyal consumers.
“Simporter’s advancement in sustainability insights enables brands to discern specific needs and benefits that will motivate their consumers, which differ by product category,” said Dillon Hall, Simporter’s cofounder. “For example, in food, consumer needs include reducing the carbon footprint, while in household cleaning it’s more about protecting water. Our software uncovers what matters for each brand, finding unique opportunities by mining consumer conversations at scale.”
“Our corporate clients have made profound commitments in environmental, social, and governance (ESG) frameworks,” said Tim Hall, Simporter’s cofounder. “The data from Whitespace AI helps them stand at the forefront of the environmental protection evolution.”
About Simporter
Simporter’s AI software predicts sales for consumer products before and after they go to market. Manufacturers and retailers use it to pinpoint which products consumers truly want and how often they’ll buy. The proprietary technology analyzes billions of data points from point-of-sales, social media sentiment, and customer reviews.
See how Simporter can empower your business to make better decisions, faster.
Contact:
Mary Volynets
404-448-1739
mary@simporter.com