Introduction
We think ChatGPT is awesome. But here are 6 reasons why Simporter is a better fit for consumer insights and innovation teams in Consumer Goods.
- ChatGPT can generate ideas, but they’re generic and not tied to what customers actually want. Simporter uses custom AI algorithms built on industry best practices and insider knowledge. This ensures every idea is rooted in what works for consumer product brands. With ChatGPT, you’d have to carefully craft prompts and still end up with results that lack this level of expertise.
- Simporter uses proprietary data, best practices, and custom algorithms to generate and validate concept ideas as successfully as you can. This ensures your product ideas are not just creative but aligned with what works in the market. With access to unique, reliable information, Simporter gives you a competitive edge that generic tools simply cannot provide. Unlike ChatGPT, which relies on publicly available data that is outdated, Simporter leverages up-to-date datasets and industry trends. This makes Simporter’s insights more relevant, actionable, and valuable for critical strategic decisions. ChatGPT’s general and old data limit its ability to deliver the precision and depth you need to create winning products.
- Simporter cuts down the time it takes to go from idea to product. It uses consumer data and trends to give you clear recommendations instantly. With ChatGPT, you’d spend hours refining vague answers and doing extra research to make them usable.
- Simporter focuses on your industry, your customers, and your market categories. It doesn’t just give random ideas—it gives the right ideas. ChatGPT isn’t built to understand the unique needs of consumer brands, which slows down your process.
- Every output from Simporter includes the “texture” behind the idea. This means you can make confident decisions faster. ChatGPT lacks this kind of reasoning, leaving you with extra work to validate its outputs.
- Simporter is designed to guide you through the entire product development process, from identifying opportunities to creating fully developed concepts ready for launch. ChatGPT can help brainstorm, but it doesn’t guide you from A to Z—only from A to B, leaving gaps you need to fill.
Bottom Line?
The old saying is you can pick 2 of the 3: fast, cheap, and high quality. Simporter is fast and high quality. ChatGPT is fast and cheap.
ChatGPT: Generic inputs, generic results. Gets the job done fast with low quality.
Simporter: Expert inputs, expert results. Get the job done fast with high quality.
Table Comparison
| Feature | ChatGPT | Simporter |
| Data Source | Publicly available data, infrequently updated, hallucination/error prone | Proprietary data, updated monthly |
| Customization | Generic ideas, requires complex prompts | Actionable ideas based on custom AI algorithms and industry best practices |
| Relevance | Vague, not aligned with specific customer needs | Specific to your industry, customers, and market categories |
| Process | Provides ideas but leaves gaps in the product development process | Guides you from A to Z, covering concept creation, validation, and execution |
| Actionability | Requires extra research and effort to make outputs usable | Provides actionable insights with reasoning behind every idea |
| Speed | Hours of refining and validating vague answers | Instant, clear recommendations ready to implement |
So there you have it. ChatGPT is better in many cases than Simporter. But when it comes to innovation in Consumer Goods, Simporter is going to give you data you can trust.
If you want to work with Simporter, just reach out for a demo here.