Introduction
Predicting emerging food trends with AI is an area we have covered over the last seven years and we’ve decided to release some of the findings every month on the top food trends according to Simporter’s AI.
New trends shape the way consumers think about food. From what drives emotional connections to meal types and cooking methods, the market is changing to meet diverse needs. This article highlights key insights, giving consumer insights leaders the data they need to understand what’s next.
Food Trends #1: Occasions for Food Consumption
People eat for many reasons beyond just being hungry.
Food is about convenience, fun, and connection. In 2024, quick breakfasts are growing fast because busy people need fast and easy options.
Dinner parties are popular again as more people enjoy hosting friends and family. Outdoor picnics and virtual cooking classes are also on the rise, giving people new ways to enjoy meals. These trends show how eating habits are changing to fit modern lifestyles.
By focusing on these moments, brands can create products that make life easier and more enjoyable for everyone.
| Name | Trend Growth | Trend Size |
|---|---|---|
| Quick Breakfasts | High | Large |
| Dinner Parties | Medium | Medium |
| Solo Dining | Medium | Medium |
| Outdoor Picnics | Medium | Medium |
| Virtual Cooking Classes | Medium | Medium |
Key Insights:
- Quick Breakfasts are growing fast as busy lifestyles demand convenience and speed.
- Dinner Parties are making a comeback as social gatherings regain importance, focusing on curated and themed meals.
- Virtual Cooking Classes provide a hybrid experience, combining entertainment with skill-building.
Food Trends #2: Emotional Food Drivers
Food makes us feel things, and that’s why people choose certain meals.
Nostalgia is strong—eating something that reminds you of childhood feels comforting. Indulgence, or treating yourself, is another reason people pick rich, fancy foods. Some people like foods that feel adventurous, trying new flavors or cuisines for fun.
Others focus on comfort and health, looking for meals that fit their wellness goals.
These emotional reasons for eating are powerful. When brands understand what feelings drive food choices, they can make products that connect with people on a deeper level.
| Name | Trend Growth | Trend Size |
|---|---|---|
| Nostalgia | High | Large |
| Indulgence | Medium | Medium |
| Comfort | Medium | Medium |
| Adventure | Medium | Medium |
| Health Consciousness | Medium | Medium |
Key Insights:
- Nostalgia is powerful, with brands revisiting classic flavors and dishes that evoke warm memories.
- Adventure is also emerging, with consumers eager to explore bold and exotic options.
- Emotional ties to food are not only about tradition but also about discovery.
Food Trends #3: Trending Functional Food Benefits
People want more from their food than just taste. They want it to help their bodies.
Foods that support the immune system are really popular right now, even years after COVID has subsided. This may be a result of the generally aging population.
Digestive health is another big trend, with products like probiotics growing fast. Energy-boosting foods are also in demand for busy people who need a pick-me-up.
Mental clarity and heart health are rising trends, too, as people look for ways to feel better every day. By offering these benefits, brands can meet the needs of health-conscious consumers who want more from what they eat.
| Name | Trend Growth | Trend Size |
|---|---|---|
| Immunity Support | High | Large |
| Digestion | Medium | Medium |
| Energy Boost | Medium | Medium |
| Mental Clarity | Medium | Medium |
| Heart Health | Medium | Medium |
Key Insights:
- Immunity Support remains at the forefront, particularly in categories like supplements and fortified snacks.
- Energy Boosting foods are evolving to include natural alternatives like adaptogens.
- Mental and physical wellness benefits are driving innovation across food types.
Food Trends #4: Sustainability Trends
People care about how their food choices affect the planet.
In 2024, eco-friendly packaging is one of the most important trends.
Consumers are looking for products with recyclable or biodegradable materials. Local sourcing is also popular because it supports nearby farmers and reduces the carbon footprint of food.
Fair trade products and organic farming are gaining attention for their ethical and environmental benefits. Reducing waste, like using upcycled ingredients, is another focus.
These trends show that people want to make choices that are better for the environment, and brands can win loyalty by meeting these expectations.
| Name | Trend Growth | Trend Size |
|---|---|---|
| Eco-Friendly Packaging | High | Large |
| Local Sourcing | Medium | Medium |
| Fair Trade Products | Medium | Medium |
| Organic Farming | Medium | Medium |
| Waste Reduction | Medium | Medium |
Key Insights:
- Eco-Friendly Packaging is leading the charge, with brands adopting recyclable or biodegradable materials.
- Local Sourcing appeals to consumers looking to reduce their carbon footprint while supporting community economies.
- Waste reduction strategies resonate with eco-conscious shoppers, from reducing food waste to upcycling by-products.
Food Trends #5: Seasonal Flavors
Seasonal flavors make food exciting by offering tastes tied to specific times of the year. In winter, peppermint and gingerbread are big favorites, while pumpkin spice and maple shine in the fall. Cranberry is a classic choice for festive dishes.
These flavors bring a sense of comfort and celebration to meals and snacks. People love the feeling of trying something special they can’t get all year round.
For brands, seasonal flavors are a great way to drive sales with limited-time offerings that create urgency and excitement among shoppers.
| Name | Trend Growth | Trend Size |
|---|---|---|
| Peppermint | High | Large |
| Cranberry | Medium | Medium |
| Pumpkin Spice | Medium | Medium |
| Maple | Medium | Medium |
| Gingerbread | Medium | Medium |
Key Insights:
- Peppermint dominates winter, while Pumpkin Spice remains a staple in fall.
- Maple is gaining attention as a versatile flavor that works year-round in both sweet and savory dishes.
- Seasonal flavors drive strong sales spikes, especially when tied to holidays or limited-time offers.
Food Trends #6: Top Food Pairings
Pairing foods in creative ways can make everyday meals feel special. Cheese with honey offers a sweet and savory balance that feels indulgent.
Chocolate with chili brings bold flavors together for an adventurous twist. Seafood with citrus adds freshness and brightness to dishes.
New ideas like coffee with tonic water are catching on as refreshing drinks. Even tea paired with savory snacks is becoming more popular.
These combinations make meals more interesting and give people a reason to try something new. For brands, unique pairings help products stand out and encourage exploration.
| Name | Trend Growth | Trend Size |
|---|---|---|
| Chocolate with Chili | Medium | Medium |
| Cheese with Honey | Medium | Medium |
| Seafood with Citrus | Medium | Medium |
| Coffee with Tonic Water | Medium | Small |
| Tea with Savory Snacks | Medium | Medium |
Key Insights:
- Cheese with Honey offers a sweet-savory contrast that appeals to foodies.
- Coffee with Tonic Water is emerging as a refreshing new way to enjoy coffee, especially in summer.
- Creative pairings help brands stand out in crowded markets and attract adventurous consumers.
Food Trends #7: Global Cuisine Trends
People are exploring the world through food, and global flavors are more popular than ever. Korean BBQ leads the way with bold sauces and interactive grilling.
Mediterranean dishes are loved for their fresh and healthy ingredients. Mexican street food is growing, offering vibrant flavors and casual dining options.
Japanese ramen and Indian curries remain favorites for their rich tastes and comforting qualities. These cuisines give people exciting new flavors to enjoy at home or out.
Brands can tap into this trend by offering authentic products. Bringing these tastes to more people opens new opportunities.
| Name | Trend Growth | Trend Size |
|---|---|---|
| Korean BBQ | High | Large |
| Mediterranean Dishes | Medium | Medium |
| Mexican Street Food | Medium | Medium |
| Japanese Ramen | Medium | Medium |
| Indian Curries | Medium | Medium |
Key Insights:
- Korean BBQ leads the trend, with its interactive cooking style and bold flavors.
- Mediterranean Dishes are celebrated for their health benefits and fresh ingredients.
- Expanding global palates creates opportunities for brands to introduce authentic and regional specialties.
Food Trends #8: Largest Barriers to Food Adoption
Not every food trend is easy to adopt, and some barriers hold people back. High sugar content is a top concern as more people look for healthier options.
Cost is another challenge, especially for premium foods. Allergen concerns, like gluten or dairy sensitivities, make some consumers avoid certain products.
Availability can be a barrier, too, as not all foods are easy to find in every area. Cultural preferences also play a role, as some foods might not appeal to everyone.
Brands that address these issues can create products that are more accessible. Overcoming these barriers will widen their appeal and market reach.
| Name | Trend Growth | Trend Size |
|---|---|---|
| High Sugar Content | High | Large |
| Cost | Medium | Medium |
| Allergen Concerns | Medium | Medium |
| Cultural Preferences | Medium | Medium |
| Availability | Medium | Medium |
Key Insights:
- High Sugar Content is a top concern, pushing consumers toward natural or low-sugar alternatives.
- Cost remains a barrier for premium or specialty food items.
- Addressing Availability challenges, such as expanding into underserved markets, can unlock new growth opportunities.
Food Trends #9: Top Meal Types
Meal types are changing to match how people live and eat. Brunch continues to be a popular choice, blending breakfast and lunch into a social event.
Meal kits are another growing trend, offering convenience for busy households. These kits make cooking easy with pre-portioned ingredients.
Family dinners remain important as a way to bring loved ones together. Solo meals, however, are on the rise for those who prefer quick, personal options.
On-the-go snacks are also popular, especially for busy days. Brands that focus on these meal types can create products that fit seamlessly into daily routines.
| Name | Trend Growth | Trend Size |
|---|---|---|
| Brunch | High | Large |
| Meal Kits | Medium | Medium |
| Family Dinners | Medium | Medium |
| Solo Meals | Medium | Medium |
| On-the-Go Snacks | Medium | Medium |
Key Insights:
- Brunch continues to thrive as a social occasion, blending breakfast and lunch staples with indulgent options.
- Meal Kits cater to busy households by offering pre-portioned ingredients and easy-to-follow recipes.
- On-the-Go Snacks are growing due to demand for quick, portable options that don’t compromise on quality.
Food Trends #10: Consumer Food Preferences
Consumers are becoming more selective about their food choices. Low-calorie options are in high demand, offering guilt-free indulgence.
Organic labels are trusted by shoppers who prioritize health and sustainability. Non-GMO products are also a key preference, ensuring natural and safe ingredients.
Gluten-free and dairy-free options are growing, catering to dietary needs. These preferences show a focus on wellness and customization.
By understanding what consumers want, brands can design products that meet these expectations. Tailoring food options to these needs helps build loyalty and trust.
| Name | Trend Growth | Trend Size |
|---|---|---|
| Low-Calorie Options | High | Large |
| Organic Labels | Medium | Medium |
| Non-GMO Products | Medium | Medium |
| Gluten-Free | Medium | Medium |
| Dairy-Free | Medium | Medium |
Key Insights:
- Low-Calorie Options are popular among health-conscious consumers looking for guilt-free indulgence.
- Organic Labels remain a trusted indicator of quality and environmental care.
- Dietary preferences like Gluten-Free and Dairy-Free reflect the increasing demand for allergen-friendly foods.
Food Trends #11: Popular Food Occasions
Food occasions are moments that drive how and when people eat. Work lunches are a top occasion, emphasizing the need for convenience and portability.
Pre-workout snacks are another trend, focusing on energy and nutrition for fitness enthusiasts. Family gatherings remain a strong tradition, centered on shared meals.
Holiday feasts inspire premium products and seasonal treats. Casual get-togethers, like picnics or game nights, create demand for easy-to-prepare foods.
These occasions show how food plays a role in bringing people together. Brands can use this insight to develop products that align with these special moments.
| Name | Trend Growth | Trend Size |
|---|---|---|
| Work Lunches | High | Large |
| Pre-Workout Snacks | Medium | Medium |
| Family Gatherings | Medium | Medium |
| Holiday Feasts | Medium | Medium |
| Casual Get-Togethers | Medium | Medium |
Key Insights:
- Work Lunches prioritize convenience and portability, driving innovation in ready-to-eat and meal prep solutions.
- Pre-Workout Snacks focus on energy-boosting and nutrient-dense options for fitness enthusiasts.
- Holiday Feasts inspire limited-edition products and premium offerings that tap into seasonal excitement.
Food Trends #12: Health-Driven Trends
Health is a major focus in food today. Gut health leads the way, with products like probiotics gaining popularity for supporting digestion.
Protein-rich diets are still in demand, appealing to athletes and busy professionals alike. Low-carb diets are another trend, helping people manage weight and blood sugar.
Veganism is growing, driven by environmental and ethical reasons. Low-sodium options are gaining attention, supporting heart health and reducing health risks.
These trends highlight how consumers are prioritizing wellness. Brands that innovate in this space can meet the needs of health-conscious shoppers while standing out in the market.
| Name | Trend Growth | Trend Size |
|---|---|---|
| Gut Health | High | Large |
| Protein-Rich Diets | Medium | Medium |
| Low-Carb Diets | Medium | Medium |
| Veganism | Medium | Medium |
| Low-Sodium Options | Medium | Medium |
Key Insights:
- Gut Health dominates, with products like probiotics and fermented foods taking center stage.
- Protein-Rich Diets continue to appeal across demographics, from athletes to busy professionals.
- Emerging trends in Low-Carb and Low-Sodium Options cater to consumers seeking balanced, heart-healthy diets.
Conclusion
Food trends in 2024 reflect a mix of emotions, health priorities, and lifestyle changes. Consumers are looking for products that make life easier, healthier, and more enjoyable.
Brands that focus on key areas—like sustainability, health benefits, and global flavors—can tap into these shifts. Tailoring products to specific food occasions and emotional drivers can build stronger connections with consumers.
Demand for functional foods and sustainable practices is likely to grow. Companies that innovate while addressing barriers, like cost and availability, will stay ahead in this evolving market. By understanding these trends, brands can create meaningful products that resonate with today’s shoppers.