This is Part 3 of the Keto-Friendly Snacks mini-series.
Today’s consumers are interested in clean eating and becoming aware of the relationship between diet, health, and wellness. It comes as no surprise then that Keto diet is trending amongst consumers with “Keto” being the most searched food-related topic across the United States. The ketogenic diet is a high-fat, adequate-protein, low-carbohydrate diet that forces the body to burn fats rather than carbohydrates.
Keto market research finds that most consumer interest in the sector centers around supplements, snacks, dairy, beverages, and other foods. The snack sector contributes the biggest share of the global market of all categories.
The latest snack trends from the keto range came with available options in many forms such as candies, beans, bars, chips, cereals, dairy snacks, meat snacks etc. Of these, candies, bars, and cereals are the highest growing forms while clocking mentions growth of 169 percent, 105 percent, and 84 percent respectively according to more than 72,000 consumer data points collected by Simporter.
The keto industry is projected to grow at a compound annual growth rate (CAGR) of 5.5 percent. Hence the market size of $9.57 billion in 2019, is estimated to reach $14.69 billion by 2027.
As a result there are many brands such as dang, magic spoon, barely bread, core bar etc. that are present in this space capitalizing on the long term growth opportunities.
With so much interest, brands that are looking for keto-friendly snack opportunities should focus on candy, keto-friendly bars, and cereals. With the snack bar space more competitive and candy space the least mature, keto-friendly cereal has the highest potential for future innovation. To learn more about keto-friendly cereal, you can check out our article about how companies like Kellogg’s, Post Foods, and General Mills can better innovate in the space.
For more information about the leading forms of keto-friendly foods or opportunities inside keto-snacks, you can request a demo on our homepage. If you want to view our May 2021 webinar’s discussion on keto-friendly snacks trends, you can view the video here.