Are you looking to jump on the latest trend? Keep an eye on flavored water sensory attributes in 2023. Recent studies have shown that people are drawn to different flavors and textures when it comes to drinks, so make sure your flavored water is up to snuff!
Not sure what a sensory attribute is? It’s anything that can be sensed or experienced when consuming a product. This can include taste, smell, texture, and appearance. And when it comes to flavored water, a few key attributes are trending.
Whether customers will be looking for something subtle or something a little more adventurous, make sure your offerings have them covered. Stay ahead of the curve and give your customers what they want – delicious and trendy flavored water!
Here are a few trending sensory attributes to keep an eye on for 2023:
Shine
Shine takes the top spot on our predicted winner’s list with a very high growth outlook for 2023. The look and feel — or shine — flavored waters have will play a significant role in their popularity.
People are craving drinks that not only look and taste good, but also make them feel good. And what better way to do that than with a refreshing, sparkling beverage? Make sure your flavored water offerings have a high shine factor in attracting customers in 2023, like Shine water does, but also make sure to keep tabs on the competition as this sensory attribute will be highly competitive.
Pure
Who doesn’t want their water to be Pure?
While shine is taking the top spot, Pure comes in at a close second. People will be looking for drinks that are refreshing, delicious, and come from Pure sources. To meet this demand, ensure your flavored water offerings are free of artificial ingredients or sweeteners like those offered by companies such as Origin. Customers will be looking for drinks made with Pure, natural ingredients – so make sure your products fit the bill!
Sweet
Next up is sweet, which has seen a slight decline in popularity over the past few years. However, this doesn’t mean that people don’t still enjoy a sweet beverage from time to time. In fact, studies have shown that people are more likely to indulge in a sweet treat when they’re feeling stressed or anxious. Companies like Tru are offering a range of flavored waters to accommodate those with sweet tooths without adding tons of sugar and additives. While not everyone likes sweet-tasting flavored waters (consumer passion remains neutral), it’s still a good idea to have a few options available for those who do.
So, if you’re looking to appeal to customers in 2023, make sure your flavored water offerings have a little sweetness to them. This sensory attribute will also be highly competitive, so make sure your products remain differentiated.
Botanical
Botanical-flavored waters from companies like Aura Bora will also be trending in 2023. When we say botanical, we’re referencing flavored waters made with fruits, herbs, and spices. These flavors can range from subtle to bold, so make sure you have various options available to appeal to different customers.
Botanical flavors can be a great way to add intrigue, excitement, and health benefits to your flavored water offerings. And with so many different flavor combinations to choose from, you’re sure to find a few that your customers will love! If you haven’t considered including botanical sensory attributes in your product line, now’s the time as we predict competition will be lower than others on our list.
Soothes
Soothing flavored waters will become increasingly popular as people seek ways to reduce stress and anxiety. These drinks are typically made with chamomile, lavender, and lemon balm, which have calming and relaxation properties. If you want to appeal to customers in 2023, make sure your flavored water offerings have a soothing element to them to meet high consumer demand.
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Savor
Every brand wants their customers to Savor the experience of drinking their products, but they’re rarely able to do so. Very few companies develop products that truly hit home with a large consumer base, which is why Coca-Cola and Pepsi, for example, dominate the industry. With that being said, you can market your products to consumers to plant the idea in their minds that by drinking your beverage, they’ll be able to Savor more moments, Savor the drinking experience, and Savor time with friends and family. Add Savor into your product’s vocabulary to strike a chord with people and connect with this sensory attribute.
Rich
While Rich may not be commonly associated with flavored waters, 2023 will see a shift in this trend. More and more people are looking for drinks that are filling, satisfying, or fulfill a specific nutritional need, and products Rich with minerals or healthy additives are the perfect option.
One avenue to achieve richness is to use real fruit juices or vitamins, which can provide natural sweetness, depth of flavor, and nutritional value. You can also experiment with different milk alternatives, such as coconut or almond milk, to create creamy and rich flavored water. And don’t forget about waters infused with other ingredients, like spices and herbs, which can also add a unique richness to your drinks. Don’t sleep on this trend, which has high potential in 2023!
Delicious Fruity Flavor
People are loving fruity waters right now, and that trend is only predicted to grow in the next year. Fruity waters are not only refreshing, but they’re also healthy and perfect for on-the-go hydration. Our team predicts high growth potential for this sensory attribute despite relatively high competition.
Some products to watch in the delicious fruity flavor category are Fruit2O Sparkling Cherry Lime
and Nestle Pure Life Exotics Mango Pineapple. Make sure your brand takes note of other successful flavored waters in the space and follows suit while maintaining differentiation.
Caramel
Last, but certainly not least, is caramel. Caramel has been a popular flavor for many years, but it’s predicted to make a big comeback in 2023 as people look for more comforting and familiar flavors. Caramel can add a unique depth of flavor to any drink, and it’s perfect for those looking for something a little sweeter. With the lowest predicted competition score out of all the sensory attributes on our list, Caramel is an excellent choice for anyone looking to get ahead of the curve in 2023. Consumer passion is positive, and demand will be high, creating the perfect storm of opportunity for your brand.
Conclusion
So, there you have it – our top predicted flavored water sensory attribute winners for 2023! If you’re looking to stay ahead of the curve and appeal to customers’ evolving tastes, make sure your products reflect these trends. And as always, keep your product line differentiated so you can stand out in a crowded market.
For more on the latest flavored water trends for 2023, check out our blog.
If you’re ready to see Simporter AI in action and learn what it can do for you, request a demo on our website for more insights on key flavored water trends. Predicting need trends is just one way Simporter can help brands grow their business, so to learn more about how we can help you, please visit us at simporter.com.