As consumer preferences continue to change and evolve, it’s become more important than ever for brands to stay ahead of the curve. Fortunately, the Simporter team has harnessed the power of our White Space AI tool to give brands a glimpse into what ingredients will be trending for shaving and hair removal depilators in 2023 — just in time to ride the wave of industry innovation! Go beyond what you need and discover what’s possible with new marketing strategies and product offerings. Without further ado, let’s explore the top depilator ingredients for 2023.
Snake Oil
First up is snake oil, a popular folk remedy and “cure-all” that dates back to the 17th century. This potent ingredient is known for its anti-inflammatory, anti-bacterial, and antioxidant properties, which is why it’s being touted as a great addition to shaving and hair removal products.
While not suitable for everyone, those with sensitive skin may find that this ingredient can offer relief and soothe the skin while removing hair. While consumers might not be familiar with snake oil, marketing your product as helpful to people with sensitive skin can help create demand for these products. Just remember to avoid making false claims or exaggerations – always be truthful with your consumers, and they’ll appreciate it.
Witch Hazel
Witch hazel is one of the most common ingredients in shaving and hair removal depilators, and for good reason! It’s a popular ingredient for those looking to reduce bumps and razor burn after shaving. With a high demand score, low competition score, and a neutral passion score, witch hazel is ripe for marketing opportunities.
Witch hazel shaving products like lotions and creams can be marketed as a gentle and soothing solution to razor burn while offering much-needed relief after hair removal. Brands should take advantage of the very low competition score in this space and create a product that stands out, like Nair’s 3-in-1 Hair Remover Lotion with sunflower seed oil and green tea extract.
Sunflower Seed Oil
Sunflower seed oil is on the rise, and brands should jump on board! Known for its skin-nourishing and protective properties, this ingredient is great for those looking to protect their skin while shaving. With a very low competition score, this ingredient holds great potential for brands looking to capture market share in the shaving and hair removal industry.
Products with sunflower seed oil can be marketed as a skin-nourishing solution to help people protect their skin while shaving. Promote products like lotions, gels, and oils to give consumers a gentle and safe solution for hair removal.
Seaweed
Seaweed-infused shaving and hair removal depilators like Nair and Veet are becoming increasingly popular for their natural and gentle qualities. Seaweed, a nutrient-rich ingredient, is known to nourish and protect the skin while it removes hair. With a very low competition score, this ingredient offers great potential for brands to market unique products that will tap into consumer interest.
Vitamin E
Vitamin E will be a popular ingredient to watch in 2023! Its nourishing and antioxidant qualities make it a great addition to shaving and hair removal products. With a very low competition score, now is the perfect time for brands to jump on board the vitamin E train and start marketing products with this ingredient.
Market products that include Vitamin E as a gentle and nourishing solution for those with sensitive skin. Look to brands like Nair and Veet already incorporating Vitamin E into their products, and create a unique offering to capture market share.
Honey
Honey is a fan favorite when it comes to shaving and hair removal. Its healing, moisturizing, and calming properties make it a great ingredient for those looking for relief after hair removal. While consumer passion is still rising, competition is still low, making this a great opportunity for brands to take advantage.
Mint
2023 will be minty fresh for this ingredient that boasts a high total score and very low competition score. With its cooling, calming and tingling properties, mint is a great addition to hair removal products. Brands should consider adding mint to their product lineup and marketing it as a soothing solution for sensitive skin.
Baby Oil
Baby oil isn’t just for babies anymore. This ingredient is making a comeback in the shaving and hair removal space. Its protective and moisturizing qualities make it a great solution for those with sensitive skin looking to protect their skin while removing hair. With a very low competition score, brands can capitalize on the low competition and highlight the benefits of baby oil in marketing campaigns and product packaging.
Urea
Urea is a lesser-known ingredient making a big splash in the shaving and hair removal space. Known for its ability to provide intense hydration, this ingredient can help soothe skin and reduce irritation after hair removal. Brands should highlight this unique ingredient in product packaging and marketing campaigns to capture consumer interest and market share.
Joy + Glee’s creams lead the charge with their urea-infused shaving and hair removal creams. They feature urea as the first ingredient in their products, offering intense hydration after hair removal. Take note of their success to see how your brand can focus on urea’s momentum and capture the same level of success.
Avocado Oil
With medium scores across most categories, avocado oil is an ingredient to keep an eye on for 2023. Highlight the benefits of avocado oil in product packaging and marketing campaigns to educate consumers on its benefits. Complimenting avocado oil with other natural ingredients like honey, aloe vera, or vitamin E can create a differentiated product that stands out in the market. Look to brands like Burt’s Bees and Schick for examples of how to combine avocado oil with other natural ingredients for a unique shaving and hair removal experience.
Key Takeaways
Shaving and hair removal products are evolving, and there is no better time than now to step up your brand’s game. From seaweed to baby oil, there are plenty of ingredients that will be trending in 2023. Focus on marketing these products in a way that educates consumers and speaks to their needs. By highlighting each ingredient’s unique benefits, brands can create products and campaigns that capture consumer interest and drive sales.
Ready to make your hair removal depilators stand out in 2023? Dive into the top trends with us here.
If you’re ready to see Simporter AI in action and learn what it can do for you, request a demo on our website for more insights on key trends. Predicting need trends is just one way Simporter can help brands grow their business, so to learn more about how we can help you, please visit us at simporter.com.