2023 is set to be a big year for skincare body moisturizers, with a growing emphasis on natural and safe ingredients. Consumers are increasingly aware of what goes into the products they are using, so brands need to make sure their formulations are free of potentially harmful ingredients, and their marketing campaigns reflect this.
So, we asked ourselves, what trending ingredients should brands be aware of for R&D and marketing decisions? We put our White Space AI tool to work to find out.
Mint
Mint takes the top spot on our predicted winner’s list for 2023 with a high total score, very high demand score, and very low forecasted competition. Mint adds a refreshing aroma, cooling sensation, and soothing properties to body moisturizers, which could be the perfect combination for those looking for something new. But be aware of the low consumer passion score, so be creative with your messaging and packaging when marketing mint-infused body moisturizers.
Butylphenyl Methylpropional
This difficult-to-pronounce ingredient may not be a household name yet, but it’s definitely one to watch. With its high total and demand scores, Butylphenyl Methylpropional is predicted to be a top player in 2023. Although the competition will be high, its positive consumer passion score could be an advantage. Make sure to capitalize on that and highlight the benefits of this ingredient in your marketing. Try making this ingredient more approachable by speaking to its benefits in a creative and accessible way. Brands like Kiehl’s have already started to use Butylphenyl Methylpropional in their products, so if you want to stay ahead of the game, this is a must-have ingredient.
Orchid
2023 is set to be a big year for orchid within body moisturizers, with its very high total score and demand score. Add to that the positive consumer passion score and low forecasted competition, and you can see why orchid is a key ingredient to watch. Its delicate floral aroma and anti-inflammatory properties make it the perfect choice for those looking for an indulgent experience. So, make sure your packaging and marketing campaigns reflect that luxurious feel – take a note out of Saltair’s book.
Apple
Apple-infused body moisturizers could be a game-changer in 2023, with its high total score and demand score. Its neutral consumer passion score will require creative messaging to really connect with your audience, but the low forecasted competition could be an advantage here. So why not make Apple a key element of your 2023 skincare strategy?
Oud
If your brand doesn’t have oud on your radar, it should. With its high total and demand score, Oud-infused body moisturizers will be trending among consumers, especially with its very low forecasted competition. But be aware of the negative consumer passion score, so differentiate your products with creative packaging and messaging. Like Butylphenyl Methylpropional, make Oud more approachable by speaking to its benefits so consumers understand why it’s worth trying! Dior is doing a great job at this with the Oud Ispahan Hydrating Body Lotion, which speaks to its hydrating benefits and uses clean, sophisticated packaging.
Coffee
Coffee provides a unique and inviting aroma and some energizing properties. With its very high total and demand scores, coffee as an ingredient could be a big success in 2023, especially since the competition is low. Make sure to capitalize on its positive consumer passion score and highlight the energizing effects of coffee-infused body moisturizers to appeal to a wide range of consumers.
Tangerine, Apricot, and Lychee
As we head into 2023, we predict citrus and fruit-infused body moisturizers will be a big hit, especially since they all have a high total score and very high demand score. While tangerine and lychee have positive consumer passion, apricot has a negative consumer passion score and inherent consumer skepticism. Overcome this by ensuring your packaging and messaging communicate the unique benefits of these ingredients, such as their therapeutic scents and vitamin C content.
CBD
CBD has gained a lot of traction over the past few years, and that isn’t going to change in 2023. With its high total score and demand score, the team here at Simporter predicts CBD will be a trend in 2023. Plus, its very low forecasted competition could give your brand an edge in the market. Make sure to highlight all the benefits of CBD-infused body moisturizers (like Charlotte’s Web does with this product) in your marketing and packaging, from relaxation to muscle tension relief. This will capture the eye of consumers who may be apprehensive about CBD products in general.
The Bottom Line
As you can see, the trends for body moisturizers in 2023 are wide-ranging. Many of these ingredients have very low forecasted competition – so make sure to leverage the opportunity and give these ingredients your own spin in order to stand out from the crowd. Be sure to consider the consumer passion score when developing messaging and packaging, as this can be a key factor in determining short and long-term success.
If you’re ready to see Simporter AI in action and learn what it can do for you, request a demo on our website for more insights on key trends. Predicting need trends is just one way Simporter can help brands grow their business, so to learn more about how we can help you, please visit us at simporter.com.