Here at Simporter we constantly monitor and analyze changes in various markets to help businesses develop products and strategies that best cater to the ever-evolving consumer needs. Using our White Space tool we’re able to identify trends in the market that can be used to future-proof businesses.
Our tool scans the web using AI to identify the gaps in the market by filtering data from social media, e-commerce product reviews, search queries, and other sources. Simporter software packages its findings in a simple-to-digest dashboard that helps you understand the growing trends in terms of consumer demand and competition. Here’s what we found:
We’ve explored how the rise in travel has affected the oral care industry and we found 5 emerging trends that will impact the future of this space. The increase in travel has led to a growing demand for convenient and effective breath fresheners. As people’s lifestyles became more fast-paced and mobile, we’ve identified several key trends shaping the oral care market: refreshed, on-the-go, long-lasting, portable, and chewable tablets. We’re unpacking all of this, and more, in this article.
Trend 1: Refreshed
The busy schedules and irregular routines associated with travel often result in disrupted oral care habits, leading to increased demand for products that provide a refreshing sensation. Travelers want to feel revitalized and maintain a clean, fresh feeling in their mouths, even when their usual oral care routine may not be feasible.
This has led to the development of breath fresheners with invigorating flavors and ingredients that can produce refreshments on the go. Products like Listerine’s Pocket Mist or YXMGC’s Breath Spray are going to become even more popular in the coming years.
Businesses should consider developing breath fresheners with refreshing flavors and ingredients, such as mint, eucalyptus, or citrus extracts, in the form of easy spray refreshers that make consumers feel more confident and rejuvenated throughout their travels.
Trend 2: On-the-go
Convenience is paramount for consumers that are constantly on the move. Products that refresh the breath and help keep the mouth clean on the go are gaining popularity. We registered a rise in demand for single-use products that are easy to use. For example, Colgate Wisp Max Go mini toothbrush and toothpick or Go Mint’s mouth wash packets.
For businesses developing new oral care products, incorporating user-friendly, ready-to-use, and mess-free packaging designs will be critical in acquiring on-the-go consumers. Think single-use sachets, compact dispensers, or travel-sized bottles that can be easily carried in a purse or a pocket.
Trend 3: Long-lasting
For breath fresheners, efficacy, and longevity are crucial factors to consumers. Travelers, in particular, require products that provide long-lasting fresh breath, given the limited opportunities to practice oral care during transit. Our White Space tool registered a rise in products that use Probiotics in order to counter the bacteria which cause bad breath. We recommend product developers focus on formulations that offer extended benefits, such as probiotics, slow-release ingredients, or dual-action technologies that combine instant freshness with sustained breath control.
Trend 4: Portable
Naturally, as travel becomes increasingly essential, people are prioritizing convenience and portability. In the future, oral care products that cater to these needs will be gaining market share. Portable options like foldable toothbrushes, pocket-sized mouthwashes, and compact mint containers are becoming more prevalent.
We also noticed a range of “TSA” approved oral care products coming to the market—for example Rise Well’s “Travel Size Bundle” with their portable floss, mouthwash, and toothpaste. Companies looking to capitalize on this trend should explore innovative packaging solutions that minimize product size and weight while maintaining product efficacy, ensuring that consumers can effortlessly include them in their travel essentials.
Trend 5: Chewable Tablets
Chewable tablets have emerged as a popular choice among consumers, particularly for mouthwash and toothpaste. Traditional liquid-based mouthwash and toothpaste can be inconvenient to carry, especially with strict regulations on liquid quantities during air travel. Tablets, on the other hand, offer a compact and lightweight alternative. They are easy to pack, take up minimal space, and can be carried in a purse, pocket, or travel bag without the risk of spillage.
Another reason for the trend is the growing awareness of sustainability and waste reduction. Many oral care tablets come in plastic-free packaging and eliminate the need for excessive single-use plastic bottles. By simply adding water, these tablets dissolve into mouthwash or toothpaste, reducing packaging waste and negative environmental impact.
Moving forward, businesses should consider developing new and unique chewable tablet formulations that address specific consumer needs, such as sensitivity relief, enamel protection, or cavity prevention.
Some of the key brands in the market that are finding success with tablet form oral care are Bite’s Mouthwash Tablets that you just bite down on and take a sip of water to activate. Similar to Bite there are Boka’s Mouthwash tablets that work in the same way. Thrive Market’s Toothpaste tablets have high ratings with most customer reviews praising them for being travel-friendly.
Conclusion
In conclusion, the rise in travel has significantly impacted the oral care industry, leading to the emergence of five key trends: refreshed, on-the-go, long-lasting, portable, and chewable tablets. These trends reflect the evolving needs and preferences of consumers seeking convenient and effective oral care solutions while on the move.
As the oral care industry continues to evolve, businesses should consider incorporating these trends into their product development strategies. By focusing on refreshing sensations, on-the-go convenience, long-lasting effectiveness, portability, and chewable tablet formulations, companies can future-proof their offerings and cater to the evolving needs of travelers and consumers seeking efficient and sustainable oral care solutions.
At Simporter, we understand the importance of staying ahead of market trends. Through our White Space tool, powered by AI, we serve businesses with valuable insights into emerging trends and consumer demands. By leveraging our tool, companies can identify opportunities, develop innovative products, and formulate effective business strategies to thrive in the ever-changing oral care market. Head to our website to book a free demo to see how our tools can help you future-proof your business.