When it comes to hair care, shampoo is the one product that every customer has on their bathroom shelf. But what really makes one shampoo more desirable than the other? One of the key differentiating factors is the shampoo ingredients and the benefits they yield for our hair. We wanted to find out which trending ingredients are rising in demand, so we looked at our AI White Space tool to get the results.
We found out there are five ingredients that are creating a buzz in the world of shampoos. Many trending ingredients stem from the parallel wellness trend that has increased demand for clean ingredients which promise hair growth, among others.
How exactly did we find the emerging trends for shampoo ingredients? Using AI, our Whitespace tool scans the web, identifying the gaps in the market by filtering data from social media, e-commerce product reviews, and search queries. The software packages its findings in a simple to digest dashboard (pictured below) that helps you future proof your business by understand the growing trends in terms of consumer demand and competition.
Rosemary
For customers looking to strengthen and grow their hair, rosemary has become the ingredient to look out for. A long standing ingredient in hair rinses in Mediterranean cultures, the oil in it is rich in antioxidants that is said to stimulate nerve ending, aiding in hair growth. What’s really drawing customers to rosemary is it’s scientific backings, as there has been numerous studies showing rosemary essential oil stimulating hair growth, and even protecting against hair loss.
Numerous brands use rosemary oil in their products. Aveda’s Rosemary Mint Shampoo has been a long-standing favorite for people looking to stimulate hair growth. Bondi Boost Shampoo also uses rosemary oil in their popular HG Shampoo. To ensure hair growth benefits, companies should use Rosemary Essential oil rather than the essence or synthetic variations of it.
Cacao
If there’s an up-and-coming wellness ingredient to keep an eye on it’s cacao— and before your mind goes to chocolate, we’re talking about cacao in its natural form straight from the cacao bean. Raw cacao doesn’t have to be eaten to reap the benefits of its rich nutrients. Using it in hair care has been found to be an effective way to prevent breakage and restore hair health.
With this trend on the rise, there’s a lot of market share up for grabs. Our AI whitespace tool shows the demand for shampoos made with raw cacao growing, while on the other hand, the competition has remained low. The key to winning consumers over with the Cacao Shampoo is to highlight that it’s not chocolate, but rather raw cacao and educate them on the benefits of using it directly on the packaging.
Rosewater
The battle against oily hair is a pain that many people know all too well. One trending ingredient that promises to help consumers is Rosewater. Rosewater is packed with vitamins A, B3, and E, plus antioxidant and anti-inflammatory properties. It doesn’t only help prevent excess oil, but it also moisturizers the hair and help soothe scalp irritations.
While you can put rosewater directly on your hair without a problem, consumers are still looking for a light later that feels like their “normal” shampoo. One product that nails the perfect balance between rose water and sudsy shampoos is Carol’s Daughter’s washday delight shampoo with rose water.
Biotin
Many people take Biotin, or vitamin B7, in their wellness routine due to its reputation for giving skin and hair a natural radiance and glow, alongside increased hair growth. However, just like cacao, you don’t need to digest it to have it work. Biotin can be absorbed directly into your hair which is why the demand for Biotin-infused shampoos is consistently rising.
In marketing, brands started to use Biotins’ repair and growth features. As one example of such, Re-Line’s Biotin Shampoo for Hair Growth has been a hit on Amazon, alongside the accessible brands like Sauve’s Thickening Daily Shampoo with Biotin.
Blue Agave
Thanks to the clean ingredient movement and new comer brands like Ceremonia, there’s a new trending ingredient making waves in the haircare industry: Blue Agave. While you might have never thought about putting Agave in your hair, it’s a sought after hair care ingredient for its deep conditioning and hydrating properties. With more people looking to move towards a more natural approach to their beauty routines we’ll soon see a lot more Blue Agave products popping up in the haircare world.
With very low market competition now is the time to claim your stake in the market as a first mover. The key to gaining customer share in this developing trend is to educate customers on the natural benefits of Blue Agave for their hair, as many people aren’t familiar with this ingredient in beauty products.
Conclusion
All in all, the haircare market, and specifically shampoo ingredients are moving towards more natural ingredients. Customers look for ingredients that take natural extracts, waters, and herbs proven to aid and ease their hair care struggles, be it by straightening and restoring brittle hair, or simply achieving growth and volume.
If you’re ready to future-proof your shampoo product assortments deep dive into the 5 trending ingredients with us here. Are you curious about the full capabilities of Simporter AI? Request a demo on our website. Predicting trends and identifying gaps in the market is just the tip of what Simporter can do for your brand. To learn more, head to Simporter.com and discover how we can help your brand grow.