Having spent much of the last year and a half indoors, consumers stripped back their beauty routines and took breaks from scented products. People want to ma...
The COVID-19 pandemic provided the perfect environment for an at-home self-care boom. Products essential to home spa care, such as Wipes, Oils, Sprays, and S...
Consumers felt the financial impact of the last 18 months, and as a result, they have started to take more critical notice of their typical spending patterns...
2022 will be a big year for the cosmetic industry, with consumers coming out of a 2-year economic slowdown and looking to spend their hard-earned money on ne...
The pandemic gave consumers a lot of free time to rethink their spending habits. They’re increasingly aware of what’s in (and not in) their day-to-day beauty...
People want to know what’s in their favorite products, where they came from, how they were made, and whether they’ll endure any long-term health effects. Plu...
After spending almost a year and a half indoors, consumers stripped back their beauty routines and became keenly aware of what they put on their skin. A lot ...
Consumer demand is a critical component for any trend analysis, so let’s dig into consumer need states. First, let’s clarify what a “Need State” is. Need sta...
Consumer demand is a critical component for any trend analysis, so let’s dig into consumer need states. You might be asking yourself, what exactly is a...

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