AI Recommendation · AI Share of Voice
AI share of voice: how often AI assistants recommend your brand
Share of voice used to mean social, search and media. Now customers ask ChatGPT, Gemini and Google AI what to buy. Measure your share of those answers against each rival, and see why it moves.
Your brand tracker cannot see inside an AI answer.
Brand trackers and social listening measure what people say. They miss what the assistants say back when a customer asks for a recommendation. Leadership is asking what ChatGPT says about the brand, and the insights team has no number to give them.
A share of voice metric for AI answers
Simporter asks each assistant a fixed panel of your customers’ questions, three times each, and reports your share of recommendations against each rival as a range. It reads the reviews and pages each assistant cites to explain the share, then tests the claims and content that would raise it.
How it works
Ask
Your customers’ questions go to ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, three times each.
Measure
Share of recommendation for your brand and each rival, per assistant and per question, reported as a range.
Explain
We read the reviews and pages each assistant cites and tie its answer to the customer pains in them, and to the rivals it prefers.
Fix
Drafted claims, content and concepts, tested against the same assistants before you change a listing.
Watch
A weekly rerun for 90 days, each question asked three times, with alerts in your portal or Microsoft Teams when a recommendation shifts. Mark a fix shipped and see the share before and after.
- AI share of voice vs. each rival, per assistant and per question
- The reasons each assistant gives, tied to the reviews and pages it cites
- Weekly share of voice tracking for 90 days, with alerts when a recommendation shifts
- Drafted claims and content to raise your share, tested against the same assistants
- A one-page share of voice report for your deck
By industry
AI Recommendation
CPG & FMCG
Shoppers ask ChatGPT, Gemini and Google AI which toothpaste, snack or detergent to buy. See which brands the assistants name, why, and what would move yours up.
Learn moreAI Recommendation
B2B SaaS & Tech
Software buyers ask ChatGPT, Claude and Perplexity for the best tool and its alternatives before they ever book a demo. See whose names come back, and why.
Learn moreAI Recommendation
Healthcare
Patients and caregivers ask AI assistants which clinic, telehealth service or product to choose. See what they recommend, the reasons they cite, and what is out of date.
Learn moreAI Recommendation
Finance
People ask ChatGPT and Google AI for the best savings account, credit card or investing app. See which brands the assistants name, why, and where their facts are stale.
Learn moreAI Recommendation
Insurance
People ask AI assistants for the cheapest car insurance, the best renters policy and which insurer pays claims. See who gets named and the reasons behind it.
Learn moreAI Recommendation
Sports (leagues + teams)
Fans and players ask AI assistants how to stream games, get tickets, join, get a handicap or buy gear. See whether the answer points to your league, team or app, or to someone else.
Learn moreAI Recommendation
Agencies
Clients now ask their agencies what ChatGPT and Google AI say about their brand. Run the scan, the why and the tested fix for each client, and put the report in your deck.
Learn moreFrequently asked questions
The share of AI assistant recommendations your brand receives when customers ask questions in your category, compared with each rival. It extends classic share of voice (social, search, media) to the answers ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews give.
A fixed panel of customer questions goes to each assistant three times a week. We record every brand recommended and report your share as a range, since AI answers vary run to run.
Those measure what people say about your brand. AI share of voice measures what the assistants recommend when customers ask, and the sources that drive it.
ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, on the models customers use. Each assistant gets the same fixed panel of questions so results compare week to week.
Yes. Any brand customers ask an AI assistant about: beauty, sports, retail, health, travel, financial services and more. The questions are built for your category.
$12,000 for one product line, or $18,000 for up to three products with a fix tested for each. Both include 90 days of weekly watch. Real-respondent panels are quoted at vendor cost plus a standard fee and invoiced separately. Annual plans include weekly watch on 5 or 15 products.
Visibility tools track mentions and suggest content. This project reads the sources behind each recommendation, drafts claims, content and concepts, and tests them against the assistants, synthetic panels and real respondents before you ship.
Yes. AI Agent View runs from Copilot and Claude with a personal token, and weekly alerts can post to a Teams channel.
Related
AI Recommendation Project
AI Recommendation Project
Customers now ask ChatGPT, Gemini, Claude, Perplexity and Google AI what to buy. See whether they pick you, which rival they pick instead, and the reasons they give. Then change the answer.
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Consumer Insight
We cluster millions of unprompted reviews, searches, and social conversations into ranked demand spaces — so you know what consumers want before you spend a dollar building it.
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Consumer Insights
The request queue never stops. Simporter gives insights teams a fast, repeatable engine — demand signals, concept tests, and sized opportunities — so you answer more, with less rework.
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Marketing & Brand
Prove it before you spend it. Simporter gives brand teams fast, defensible reads on appeal, message clarity, and differentiation — so creative and claims ship with evidence behind them.
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