Pricing
Traditional panels charge 5-10x more for low-incidence audiences. Synthetic panels don't. A study costs the same credits whether you're targeting general pop or left-handed organic-buying dads in Vermont.
How it compares
Synthetic Panel Study
$25K–$40K
4–6 weeks
7,000 credits($7,000)
5 days
Concept Testing Sprint
$30K–$50K
4–6 weeks
18,000 credits($18,000)
14 days
Consumer Insight Discovery
$20K–$40K
3–4 weeks
12,000 credits($12,000)
10 days
Opportunity Sizing
$25K–$50K
4–6 weeks
15,000 credits($15,000)
12 days
Competitive Intel (in-app)
Analyst days
Varies
400 credits($400)
Instant
Concept Screen (in-app)
$5K–$10K
1–2 weeks
50 credits($50)
Instant
Estimate
Concept screens
50 credits each
Concept tests
500 credits each
Trend reports
200 credits each
Opportunity sizing
750 credits each
Add activities above to see your recommendation.
The AI Recommendation Project shows whether ChatGPT, Gemini, Claude, Perplexity, Grok and Google AI recommend your product, which rival they pick instead and why, then drafts and tests the fix. $12,000 covers one product line; $18,000 covers up to three products with a fix tested for each. Both include 90 days of weekly watch, with each question asked three times per run. See the project
Plans
Starter
$5,000
One-time, expires in 12 months
5,000 credits
$1.00/credit
For the cost of a small agency study, run screens, tests and AI watch for a year.
Buy StarterTeam
$20,000
One-time, expires in 12 months
22,000 credits
$0.91/credit
10% bonus creditsMulti-brand teams on a monthly cadence. 2,000 bonus credits.
Buy TeamEnterprise
$50,000
One-time, expires in 12 months
60,000 credits
$0.83/credit
20% bonus creditsDivision-wide programs. 10,000 bonus credits, shared across your workspace.
Buy EnterpriseCustom
Custom
Annual, invoiced
Larger commitments, invoicing and team allocations. Dedicated support. API access.
Talk to SalesIn traditional research, targeting niche segments costs 5-10x more because of low incidence rates. You pay for every respondent who gets screened out. With Simporter's synthetic panels, a study on 'Gen Z males in the Midwest who buy premium pet food' costs the same as general population. No IR penalty. No surprise invoices. Same credits, any audience.
Credit costs
ROI receipts
Sample ROI receipt
2,650
Tokens deployed
4
Studies run
2
Concepts killed
$8M+
Est. value avoided
43x
Return on research
Every engagement generates an ROI receipt automatically. Your finance team sees exactly what tokens bought.
Credits last 12 months from purchase and are shared by everyone in your workspace. We always spend the credits that expire soonest first, and your balance page shows what expires next.
One credit is one unit of research capacity, worth $1. A concept screen costs 50 credits ($50). A full concept testing sprint costs 18,000 credits ($18,000). Credits map directly to research value, not compute.
Credit packs start at $5,000 for 5,000 credits. Most projects run $10,000 to $18,000.
Watch is 80 credits per product per week. Annual plans sold before credit packs keep their included products. Every project includes 90 days of watch.
We quote each panel at the vendor cost plus a standard fee. It is invoiced separately from credits.
Credits expire 12 months after purchase. We spend the credits that expire soonest first.
A traditional concept test costs $30K-$50K and takes 4-6 weeks. The same study on Simporter costs 18,000 credits ($18,000) and delivers in 14 days. In-app actions like concept screens cost as little as 50 credits ($50).
Every audience costs the same. Targeting low-incidence segments with traditional panels costs 5-10x more because of screening costs. Synthetic panels eliminate that entirely.
Yes. Everyone in a workspace draws from one credit balance. Enterprise accounts also get per-team allocation and chargeback reporting.