AI-Powered Research
Consumer Motivation Research for CPG & Consumer Goods
Uncover why consumers buy products in your category. Go beyond demographics to understand the functional, emotional, and social goals consumers are trying to achieve when they purchase and use products. Specialized for cpg & consumer goods brands facing challenges like launch speed, shelf competition, and retailer buy-in.
Why CPG & Consumer Goods brands use this research.
- Create products that solve real consumer problems
- Improve messaging and positioning based on actual needs
- Identify new market segments and occasions
- Guide innovation strategy with consumer-backed insights
How it works
What we do, and what you receive.
We analyze consumer discussions to map the goals, contexts, and desired outcomes that drive purchase decisions in your category. Our team identifies patterns in how consumers describe their needs and what success looks like.
What you receive
- Key consumer goals and motivations mapped by segment
- Purchase context and trigger analysis
- Success criteria for each consumer goal
- Messaging and positioning guidance
Timeline & pricing
- Delivery
- 5-10 business days
- Pricing
- Token-based, from $7,000
- Format
- Executive deck + raw data (CSV)
Credit-based pricing
1 credit = $1. Every audience costs the same. No incidence rate penalty.
Projects from $10,000. See full pricing
Common CPG & Consumer Goods applications
CPG brands use consumer motivation research to improve product positioning, guide messaging strategy, and identify new usage occasions. Common applications include understanding multi-purpose usage, occasion-based needs, emotional drivers, and functional requirements that influence brand choice.
Household cleaning
Personal care
Food & beverage