AI-Powered Research
Unmet Needs Research for CPG & Consumer Goods
Discover what consumers want but can't find in your category. Our AI-powered analysis surfaces genuine consumer needs from millions of social conversations, reviews, and community discussions to help CPG brands identify white space opportunities. Specialized for cpg & consumer goods brands facing challenges like launch speed, shelf competition, and retailer buy-in.
Why CPG & Consumer Goods brands use this research.
- Identify innovation opportunities your competitors are missing
- Validate product ideas with real consumer demand data
- Prioritize development based on actual market gaps
- Reduce launch risk with evidence-based insights
How it works
What we do, and what you receive.
We analyze social media posts, product reviews, forum discussions, and community feedback to identify patterns in what consumers wish existed. Our proprietary AI models extract specific needs, then expert researchers validate and categorize findings for actionable insights.
What you receive
- Ranked list of unmet needs with frequency scores
- Consumer quotes and supporting evidence
- Opportunity sizing and prioritization framework
- Category landscape and competitive gap analysis
Timeline & pricing
- Delivery
- 5-10 business days
- Pricing
- Token-based, from $7,000
- Format
- Executive deck + raw data (CSV)
Token-based pricing
1 token = $10. Every audience costs the same. No incidence rate penalty.
Pilot packs from $2,000 (200 tokens). See full pricing
Common CPG & Consumer Goods applications
CPG brands use unmet needs research to guide new product development, identify line extension opportunities, and validate innovation pipelines. Common applications include identifying gaps in ingredient preferences, packaging innovations, format needs, and benefit claims that resonate with target consumers.
Household cleaning
Personal care
Food & beverage