Without a number, the best idea loses to the loudest voice.
Concepts compete for funding on conviction when they should compete on opportunity. Months-long forecasts kill momentum; back-of-envelope guesses don’t survive scrutiny.
Addressable demand, sized and ranked
We size each validated concept’s addressable opportunity from demand signals and category data, with transparent assumptions, and rank finalists so the biggest prize is obvious.
How it works
Model
Translate validated demand into an addressable-market estimate.
Size
Size each finalist with transparent assumptions.
Compare
Rank finalists so the biggest prize stands out.
Defend
Hand leadership a case they can interrogate and approve.
See it work
Walk through a live sprint, end to end.
See a sprint
Sample engagement · a resealable storage bag
1,284 demand signals clustered from real reviews, search, and social, grouped into 6 demand spaces.
Raw signals
Demand spaces by share of voice
Leak-proof sealing
24%
103.5K
Freezer & freshness
19%
81.2K
Plastic-free & sustainable
16%
68.4K
Durability & reuse
13%
55.1K
Easy open & handling
11%
47.3K
Stand-up storage fit
7%
29.8K
Frequently asked questions
How do you size a market opportunity?
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Simporter estimates addressable demand for a concept from real consumer signals and category data, applies transparent assumptions, and compares finalists side by side.
How is this different from traditional market sizing?
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It is grounded in current demand signals and runs in days, not months, and it is tied directly to a validated concept rather than a generic category estimate.
What assumptions do you use?
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All sizing assumptions are shown explicitly with a sensitivity view, so leadership can stress-test the case.
Do we need to test the concept first?
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Sizing is most reliable after validation, but we can size early opportunities to help prioritize what to test.
What is the deliverable?
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A leadership-ready business case: addressable opportunity per concept, assumptions, a side-by-side comparison, and a risk view.
Related
Sprint Stage 04
Opportunity Sizing
Turn a validated concept into a defensible revenue case — addressable demand, sized and compared across finalists — so leadership funds the biggest prize, not the loudest opinion.
Learn moreSprint Stage 03
Concept Testing
Measure appeal, purchase intent, and differentiation across your finalists with a defensible read in days. Know the winner before development commits a dollar.
Learn moreJobs to be done
Validate a Concept
Don’t bet a development budget on a hunch. Test appeal, purchase intent, and differentiation across your finalists and move forward with the one consumers actually want.
Learn moreJobs to be done
De-risk a Launch
Replace launch-day anxiety with evidence. Simporter takes you from consumer demand to a validated, sized concept in six weeks — a brief your team can build and your gate can approve.
Learn moreBuilt for
Innovation & R&D
Your pipeline needs winners that survive the gate. Simporter grounds every concept in real demand, validates it fast, and sizes the prize — so stage-gates approve and launches land.
Learn more