Simporter
PricingPortalColton AI Insights
Consumer InsightIdea GenerationConcept TestingOpportunity SizingSynthetic PanelsAll solutions →
Innovation & R&DMarketing & BrandConsumer InsightsCategory, Shopper & OpsSee all teams →
Pricing
Portal
Colton AI Insights

Solutions

  • Consumer Insight
  • Idea Generation
  • Concept Testing
  • Opportunity Sizing
  • Synthetic Panels

Company

  • Pricing
  • Samples
  • Privacy & Terms

Connect

  • Start Free
  • hello@simporter.com
  • LinkedIn
  • Portal

Brand Innovation Insights

Monthly trends, category shifts, and research best practices.

By subscribing, you agree to receive marketing emails. Unsubscribe anytime.

© 2026 Simporter, Inc.

  1. Research
  2. /
  3. Unmet Needs Research
  4. /
  5. Retail & E-commerce

AI-Powered Research

Unmet Needs Research for Retail & E-commerce

AI-powered Share of Voice analysis to identify unmet consumer needs from social media, reviews, and forums. Surface innovation opportunities your competitors are missing. Specialized for retail & e-commerce brands with unique challenges like shelf layout, promotion testing, category insights.

From $18,000
Transparent pricing
1-week delivery
Turnaround
AI + Human
Expert validation

Why Retail & E-commerce brands choose Simporter.

Industry expertise

We understand retail & e-commerce specific challenges: shelf layout, promotion testing, and category insights.

Fast results

1-week delivery so you can make decisions at the speed your market demands.

AI + human review

AI-powered analysis with expert validation ensures accuracy and actionable insights.

Transparent pricing

From $18,000. No hidden fees. Get a quote online.

Token-based pricing

1 token = $10. Every audience costs the same. No incidence rate penalty.

Concept Screen5 tokens($50)
Concept Test50 tokens($500)
Innovation Sprint250 tokens($2,500)
Full Concept Testing Sprint1,800 tokens($18,000)

Pilot packs from $2,000 (200 tokens). See full pricing

Common Retail & E-commerce use cases

Grocery, Department stores, Specialty retail brands use unmet needs research to validate decisions before launch.

Ready to de-risk your next retail & e-commerce decision?

Get a quote online. Fast, affordable, expert-validated research.