Key metrics
6 weeks
Insight to validated concept
Full end-to-end sprint from demand signal analysis through opportunity-sized, board-ready concept. Traditional agency timelines run 4-6 months for equivalent output.
3x
Faster than traditional research
AI-powered analysis of real consumer behavior delivers decision-grade deliverables in days per stage, not weeks.
40%
Higher concept win rate
Concepts grounded in real consumer behavior data outperform concepts developed through traditional survey-based research.
1M+
Consumer signals analyzed per sprint
Real reviews, searches, and social conversations, not prompted survey responses. Captures what consumers actually do, not what they say they do.
5 days
Concept testing turnaround
From concept submission to validated results measuring appeal, purchase intent, and differentiation. Traditional testing takes 4-8 weeks.
6
Core research services
Consumer insight, idea generation, concept testing, opportunity sizing, trend analysis, and category share of voice. All available individually or as a full sprint.
Trusted by
Mondelez
Global snacking
Clorox
Household & cleaning
Colgate
Oral care & personal care
Nestle
Food & beverage
Newell Brands
Consumer & commercial products
Church & Dwight
Household & personal care
What you get
Surface unmet needs and demand signals from real consumer behavior across reviews, searches, and social conversations.
Outcome: Ranked innovation brief with evidence-backed demand spaces
Generate product concepts grounded in real consumer evidence, screened at scale no human team can match.
Outcome: Portfolio of evidence-based concepts ready for validation
Validate concepts with real consumers measuring appeal, purchase intent, and differentiation. 5-day turnaround.
Outcome: Scored concepts with go/no-go recommendations
Quantify the market opportunity before development commits resources. Data-driven revenue and volume estimates.
Outcome: Sized business case ready for leadership review
Detect emerging consumer trends from real-time social, search, and review signals with forward-looking forecasts.
Outcome: Trend report with trajectory forecasts and category implications
Full competitive landscape covering needs, pain points, jobs-to-be-done, and trends across the category.
Outcome: Comprehensive category map with white-space opportunities
Weeks 1-2
Consumer Insight
Surface demand signals from real consumer behavior across 1M+ data points.
Week 3
Idea Generation
AI-assisted concept creation grounded in evidence from stage 1.
Weeks 4-5
Concept Testing
Validate appeal, purchase intent, and differentiation with real consumers.
Week 6
Opportunity Sizing
Quantify the prize with data-driven market estimates.
The handoff
A validated, opportunity-sized development brief your team can build from.