Sun care is for everyone! With so many choices out there, it might be hard to differentiate one sunscreen from the next.
However, it’s essential to stay on top of what consumers will be looking for when it comes to protecting their skin from the sun. So, we asked ourselves, what do consumers want their sun care products to feel like?
We leveraged our White Space AI tool to analyze 24 luxury sensory attributes to forecast 2022’s hottest Sun care trends.
What did we find?
The graphic below breaks down eight luxury sun care ingredients we believe possess the highest potential for growth in 2022. Sun care ingredient opportunity scores are determined by looking at both share of voice (a leading indicator of market share) and year-over-year growth rate.
Full Coverage
Full coverage sun care products will continue to top consumer preferences because they’re convenient, setting this ingredient up for an impressive 912.17 percent growth potential in 2022.
Bobbi Brown’s Weightless Foundation SPF is set up to be a winner in 2022 because it provides a full coverage finish with embedded sun protection. With SPF already built into the product, wearers can stay protected and oil-free without having to smear a layer of sunscreen on top of their flawless look.
Consumers will be looking for multipurpose products like SPF, so focus your luxury cosmetic ingredients and include this added benefit when possible.
Non-Comedogenic
Non-Comedogenic is a fancy way of saying, “don’t clog my pores.” We predict this sensory attribute holds triple-digit growth potential (452.17 percent) despite its tiny share of voice (0.15 percent)
This sunscreen from SkinCeuticals is a winning non-comedogenic sun care option that provides advanced protection against damaging UV rays — plus, your pores stay clear. Brands that follow suit are likely to increase sales and stay one step ahead of the competition.
Weightless
Sun care products have been historically thick, greasy, and heavy. So, consumers will continue to prioritize light textures and product weightlessness. Our team predicts a 202.17 percent growth trajectory for this winning sensory attribute, which also holds a 0.21 percent share of voice.
Supergoop’s Unseen Sunscreen is a “game-changing way to wear sunscreen” because it goes on easy and leaves a smooth, velvety finish. Brands that prioritize how their products feel — or don’t feel — are bound to see success in 2022.
Hyaluronic Acid
Hyaluronic Acid — yes, the one that we hear about in all of those cosmetics commercials — is not only a winning ingredient for 2022 (as we recently predicted), but it’s also a trending sensory attribute. Our AI models predict a 174.39 percent growth potential for this skin protectant.
Already holding a 1.20 percent share of voice, this sensory attribute has been popular in recent years, and the trend will only continue into the new year. Dr. Barbara Sturm’s Sun Drops are leading the way in innovative, light-weight sun care cream alternatives. Make sure your sun care products feel unique without sacrificing protection to honestly wow consumers and give them something to keep talking about.
Creamy
Like so many others on this list, Creamy sunscreens speak to how consumers want their favorite products to feel. Our team predicts this soft and smooth sensory attribute, which holds a good chunk of the share of voice (2.97 percent), will grow 85.50 percent year-over-year.
Mario Badescu’s Moisture Magnet is a creamy consumer favorite that’s bound to climb in popularity because of its creamy, soft texture.
Light Coverage
Like Weightlessness, Light Coverage will be at the top of consumer checklists in 2022. With a more modest 77.17 percent growth potential, Light Coverage will be an alternative label for consumers looking for products without the traditional greasy, sticky feel.
Supergoop’s at again with their CC Screen Cream that is lightweight, color-correcting, and provides broad-spectrum protection. Regardless of how consumers describe what they’re looking for, make sure your sun care products aren’t heavy and give consumers a light and airy feel.
Smooth
Smooth (14.15 percent share of voice) is a distant cousin of Weightlessness and Light Coverage. To succeed in 2022, brands should capitalize on this trend, which is predicted to grow 37.40 percent in the new year.
All in all, consumers want their sun care products to feel gentle while protecting against harmful UVA/UVB rays. Heavy power paired with a lightweight feel will be a winning combination.
For more insights on luxury cosmetics trends, check out our recent webinar here. If you’re ready to see Simporter AI in action and learn what it can do for you, request a demo on our website.
