What’s hot in the cookie ingredient world for 2023? We asked ourselves this same question, so we did the heavy lifting for you. Leveraging our White Space AI-powered platform, we studied hundreds of product labels to bring you the top cookie trends for 2023. Keep your eyes peeled for opportunities to promote these ingredients and flavors – you’ll be sure to stand out from the competition!
Biscuit Stick
First on our predicted winner’s list is biscuit sticks. There’s something nostalgic and fun about a crunchy biscuit stick, so it’s no wonder they’re gaining popularity! Biscuit sticks are the perfect addition to any cookie platter and can be packaged in various ways. Consider investing in branded packaging that promotes your biscuit sticks as the ideal snack and a great addition to any cookie menu.
Taro
Commonly found in East Asian cuisine, taro is gaining popularity as a trendy cookie ingredient. It offers an exotic flavor and texture that most people can’t find in traditional cookie recipes. Consider offering a variety of taro-flavored cookies, or create a unique flavor combination with taro and another popular ingredient like chocolate chips or nuts. Consumer passion remains neutral as they become more familiar with taro, so it’ll be essential to focus on the flavor and packaging to differentiate your cookies from the competition.
Gravy
While gravy might come as a surprise, it’s becoming a top choice for cookie trends in 2023. Gravy adds a unique flavor, an irresistible sweetness, and is extremely versatile. Consider creating a variety of gravy-infused cookies, such as oatmeal and peanut butter. Alternatively, you could focus on using gravy in the form of gravy chips, which combine the savory flavor of gravy with the crunchy texture of a cookie. However, if you leverage this innovative ingredient, be sure to capitalize on it while demand is very high and competition is low.
Want more details on cookie trends? Check out our recent blog here.
Sausage
Similarly to gravy, sausage is another savory ingredient that’s gaining popularity in the cookie category. It’s important to note that the passion for this ingredient is still neutral, so it’ll be important to focus on the flavor and packaging to differentiate your cookies from the competition.
Guava
On the other end of the taste spectrum, guava will be very high in demand next year. While consumer passion for guava remains negative, competition will be low. Guava-infused cookies (such as these ones) like shortbread or biscotti can offer a unique flavor experience that will appeal to adventurous consumers. Creating visually appealing packaging for this new cookie variety can help attract customers.
Artificially Flavored
While consumers are looking for fewer artificial ingredients in their food, artificially flavored cookies will remain popular and in very high demand for 2023. Whether you choose to use real artificial ingredients or incorporate natural extracts, these flavor combinations will excite cookie fans and have them coming back for more.
Cacao
Cacao, the foundational ingredient of chocolate, will be a top ingredient trend in 2023! This classic ingredient can be used to create rich and indulgent recipes like double-chocolate chip cookies or to add a subtle nutty flavor to traditional recipes. Additionally, investing in branded packaging that promotes the quality of your cacao-infused cookies will help to differentiate them from the competition. Unsurprisingly, cacao-marketed products seem less artificial and more natural, so be sure to promote the natural flavors of your cacao-infused cookies!
Golden Oat
While oatmeal cookies have become a classic, the nutty and buttery flavor of golden oats will make them one of the top cookie trends for 2023. Golden oat cookies offer a unique twist on the traditional cookie consumers want. Promoting the “golden” flavor of your golden oat cookies is key, as this will help differentiate your product from the competition. Also, highlighting the health benefits of using golden oats in your recipes will help draw in customers.
Chocolate Bar
Chocolate is a fan-favorite flavor, but consumers will be specifically looking for products formulated with chocolate bars in 2023. When creating cookies with chocolate bar ingredients, focus on the quality of your chocolate and the different flavors you can offer. Consider making a variety pack of cookies with different types of chocolate bar flavors, such as dark chocolate, white chocolate, and milk chocolate. This will help to differentiate your product
s from competitors and capture the eye of chocolate lovers everywhere.
Minty
Despite negative consumer passion, Minty cookies like these will be gaining traction in 2023. These cookies offer an intense burst of sweet and refreshing flavor that will pique adventurous cookie lovers’ interest. Be sure to emphasize your minty cookies’ unique taste and texture to differentiate them from regular cookies. Additionally, investing in aesthetically pleasing packaging with mint leaves can help draw the eye of consumers and encourage them to try your product.
Conclusion
The cookie ingredient trends for next year suggest that adventurous flavors, unique ingredients, and quality ingredients will be essential for success. Investing in visually appealing packaging and promoting your products’ unique qualities can help distinguish them from their competitors. With the right ingredients and marketing strategy, your cookies will be sure to take off in 2023!
For more on the latest cookie and snack trends for 2023, check out our blog.
If you’re ready to see Simporter AI in action and learn what it can do for you, request a demo on our website for more insights on key trends. Predicting need trends is just one way Simporter can help brands grow their business, so to learn more about how we can help you, please visit us at simporter.com.
