When it comes to ingredients in dental hygiene products, consumers are looking for more natural solutions. As synthetic ingredients fall further and further out of popularity, we dug into the data to find out which natural ingredients consumers will be raving about in 2023.
A bright future for natural ingredients
The graphic below breaks down the oral care natural ingredients we believe possess the highest potential for growth in 2023. Ingredient opportunity scores are determined by looking at both share of voice (a leading indicator of market share) and year-over-year growth rate.
To help brands better understand the needs of their consumers, we’ve leveraged our White Space AI tool to analyze 21 oral care natural ingredients to forecast what will be hot in 2023.
Charcoal
Taking the top spot on our predicted winner’s list is charcoal, with a 3.16 percent share of voice and a 49.27 percent expected growth rate. Products like David’s Charcoal Toothpaste from Hive will dominate the oral care market over the next twelve-plus months.
Not only is charcoal great for whitening teeth, but it’s also effective in reducing bad breath. As more consumers become aware of the benefits of charcoal, we expect to see this natural ingredient continue to gain popularity in the oral care space. Despite already holding a significant share of voice, it’s not slowing down anytime soon.
Want more insights like these? Check out our recent blog about 2023 Oral Care Industry Category Winners here.
Zinc
When it comes to oral care, Zinc is one of the top natural ingredients to keep an eye on as it holds a 45.58 percent growth outlook for 2023 and a 0.07 percent share of voice. This mineral offers several benefits for oral health, including preventing plaque and gingivitis. Additionally, Zinc can help whiten teeth and freshen breath in products like this Zinc toothpaste.
Not only is zinc effective in oral care, but it is also safe for use. This makes it an excellent option for brands looking to provide alternatives to traditional oral care products that may contain harsh chemicals.
Xylitol
Known for its sweet taste, xylitol is a sugar alcohol often used as a sugar substitute. This natural ingredient is also gaining traction in the dental care space as it holds a 16.78 percent growth outlook for 2023 and a 0.57 percent share of voice.
Xylitol is a safe and effective way to help reduce cavities. This sugar alcohol works by preventing the growth of bacteria that cause cavities. Additionally, xylitol can also help to freshen breath and promote oral health. Like zinc, xylitol is a safe and natural ingredient ideal for oral care products.
Don’t overlook investment into this natural ingredient for your oral care product development pipeline. You might just find some sweet (no sugar added) success.
Glycerin
With a similar growth outlook for 2023, Glycerin (and products like these) is another natural ingredient gaining popularity in the oral care space. Glycerin holds a 0.20 percent share of voice and our team predicts a 16.65 percent growth outlook.
Glycerin is a clear, odorless, and viscous liquid often used in oral care products as it can help to soothe and protect the mouth. Additionally, glycerin is also effective in preventing cavities by keeping the mouth moist and helping to reduce the growth of bacteria.
Glycerin is an important ingredient to watch as your brand looks to invest in natural oral care products.
Cinnamon
Cinnamon (0.79 percent share of voice) is a trending flavor for teeth care products with a 15.57 percent predicted growth outlook for 2023. It can be used as a mouthwash, toothpaste, or even chewing gum. Brands such as Tom’s of Maine and JASON natural care offer these types of products, so it might be wise to take their lead and tailor your product development pipeline towards cinnamon-infused products.
Stevia
Known for more than just baking, Stevia (0.08 percent share of voice) is a natural sweetener derived from the stevia plant. Our team predicts 8.50 percent year-over-year growth for this natural ingredient.
While stevia will not have the same growth potential and popularity as xylitol, it is still an important ingredient to watch in the dental care space. This is because stevia can help to freshen breath and promote oral health. Additionally, stevia is also a safe alternative to traditional sweeteners that may contain harmful chemicals.
Conclusion & Key Takeaways
As you can see, there are many trending natural ingredients for oral care products in 2023. From zinc to stevia, these ingredients offer a number of benefits for oral health.
When developing your oral care products for 2023, be sure to keep these ingredients in mind. Not only will they help improve the quality of your products, but they will also appeal to consumers looking for natural alternatives to traditional oral care products.
