Ah, the dreaded stain. No matter how clean you are, how careful you try to be, or how tidy you keep your home, they always seem to find a way to show up on nearly every surface and material. When it comes to fighting tough household stains, which stain removal use cases will be trending in 2023?
We’ve already talked a bit about our 2023 Household Care Forms predictions, but our team didn’t want to stop there.
While some stains are more common than others, a few always seem to be at the top of the list. In this blog post, we’ll look at the top 6 trending stain removal use cases for 2023 and see why they’re on the rise. To help brands better understand the needs of their consumers, we’ve leveraged our White Space AI tool to analyze 58 consumer use cases specific to stain removal to forecast what will be trending in 2023.
Here are our Predicted Use Case Winners for 2023
The graphic below breaks down six household care – stain removal use cases we believe possess the highest potential for growth in 2023. Use Case opportunity scores are determined by looking at both share of voice (a leading indicator of market share) and year-over-year growth rate.
Laminate
At the top of our predicted winner’s list is Laminate, with a share of voice of 0.21 percent and an expected growth rate of 102.61 percent.
While Laminate is typically thought of as a flooring material, it’s also a common countertop option in many homes. Because it’s a synthetic material, it’s more resistant to staining than natural materials like stone or wood. However, laminate is not stain-proof and can be susceptible to staining from household products, food, and other materials.
Products like StoneTech’s Countertop Clean and Seal Kit are designed specifically for cleaning and sealing laminate countertops. The kit includes a cleaner, sealer, and a polishing cloth to help keep your counters looking new.
Coffee
Coffee is another common household stain that ranks high on made our list. With a 0.45 percent share of voice and an expected growth rate of 80 .53 percent, consumer interest in products that remove coffee stains is definitely something to watch out for in 2023.
As one of the most popular beverages globally, it’s no surprise that coffee stains are a top concern for many consumers. When it comes to removing coffee stains, products like OxiClean Max Force Spray are designed to help break down and remove built-up coffee residue and stains on all washable whites and colors fabrics. Take a note out of OxiClean’s book and design tough-fighting stain removal products that quickly and easily remove coffee stains from various surfaces.
Hard Wood
While Hard Wood holds a smaller 0.05 percent share of voice, it boasts an impressive 70.91 percent expected growth rate, making it one of the top predicted winners in our analysis. Hardwood floors are a popular flooring choice for many homeowners because of their beauty and durability. However, hardwoods are also susceptible to staining from household products, food, and other materials.
To help keep hardwood floors looking their best, products like Bona’s Hardwood Floor Cleaner are designed to clean and protect hardwood floors from everyday wear and tear. If your brand is looking to tap into the stain removal category, Hard Wood floor stain removal products are a great place to start.
Scum
Scum is one of the most common and pesky household stains, and our analysis shows that it will only become more prevalent in 2023. With a 1.01 percent share of voice and an expected growth rate of 62.82 percent, scum removal products are definitely something to invest product development resources into.
Scum can be challenging to remove and often requires special cleaners and scrubbers to get the job done. That’s why products like Mr. Clean’s Magic Eraser Bath Scrubber are explicitly designed for removing scum from bathroom surfaces.
If your brand is looking to develop a scum removal product, take a note from Mr. Clean but try to leverage more natural ingredients. As consumers try to eliminate as many chemicals as possible from their go-to products, scum removal products that use natural ingredients will be more appealing.
Spots
Spots are another standard household stain that our AI models show will continue to be popular in 2023 despite its already large 2.19 percent share of voice. With an expected growth rate of 9.32 percent, brands still have a significant opportunity to capitalize on this trend.
There are many spot removal products on the market, but one that stands out is Tide’s To Go Instant Stain Remover – commonly referred to as the Tide Stick. This product is designed to quickly and easily remove stains on the go.
If your brand is looking to develop a spot removal product, consider how you can make the experience more convenient and easy for consumers. The more convenient your brand can make stain removal, the more likely consumers will use your product, especially as they try to get more done with less time and money.
Ink
Last but not least is Ink, which our team predicts will continue to be a popular stain removal use case in 2023. With a 0.15 percent share of voice and an expected growth rate of 8.95 percent, there is still room for brands to enter the market.
Ink stains can be difficult to remove, especially if they’ve been allowed to set for a while. Products like Stain Devils Ink, Marker, and Crayon Stain Removal are designed to quickly and easily remove ink stains from clothing and other surfaces. A brand looking to target Ink removal needs should consider developing a product that can remove ink stains quickly and easily.
If your brand is looking to develop an ink removal product, consider how you can make the experience more convenient and easy for consumers. The more convenient your brand can make stain removal, the more likely consumers will use your product.
Conclusion
When it comes to stain removal, several use cases are expected to be popular in 2023. If your brand is looking to capitalize on these trends, consider developing products that address one or more of these needs. Scum, spots, and ink are all predicted to have big years, so consider their expected growth as you finalize your product development investments for 2023.
If you’re ready to see Simporter AI in action and learn what it can do for you, request a demo on our website for more insights on Household Care Stain Removal trends. Predicting use case trends is just one way Simporter can help brands grow their business, so to learn more about how we can help you, please visit us at simporter.com.
