It’s no secret that weight loss is a big business. In fact, Americans spend billions of dollars every year on vitamins and nutrition, supplements, and other weight-loss products and services. But as the market becomes increasingly saturated, it can be tough to figure out which avenues and trends are worth investing in. This blog post will look at some of the most promising vitamin weight-loss needs for 2023 and discuss why they’re likely to be successful. So if you’re looking for a bit of guidance in this area, read on!
Here are our Predicted Vitamin Weight Loss Needs Winners for 2023
The graphic below dives into the ten vitamin weight loss needs we believe possess the highest potential for growth in 2023. Vitamin weight loss need opportunity scores are determined by looking at both share of voice (a leading indicator of market share) and year-over-year growth rate.
To help brands better understand the needs of their consumers, we’ve leveraged our White Space AI tool to analyze 76 vitamin weight loss needs to forecast what will be trending in 2023.
Sleep Aid
Sleep Aid is the number one need because many people who experience weight gain will need help falling and staying asleep. Solid sleep patterns and consistently hitting your sleep goals are proven to help aid in weight loss. This weight loss need has a small but mighty voice in the vitamins and nutrition industry and is expected to grow at an alarming rate (328.32 percent).
Despite only holding a 0.07 percent share of voice currently, we believe this weight loss need will soon become a key player in the industry. Brands like Natrol that can tap into this weight loss need will likely see a significant return on investment for their R&D efforts.
Hydration
With an impressive 168.32 percent projected growth rate for 2023, Hydration is a weight loss need that vitamin manufacturers can’t ignore. Despite its lower current share of voice (0.07 percent), we believe products like these Nuun Vitamins will make waves in 2023.
This is likely because more and more people are becoming aware of the importance of staying hydrated, especially when trying to lose weight. Hydration is crucial in weight loss and overall health, yet it’s a common struggle for many. So, brands can expect to see this vitamin weight loss need continue to grow in the coming years.
For Bariatric Patients
This weight loss need is specifically for bariatric patients, who are people that have undergone weight-loss surgery. This group is expected to see a 144.98 percent growth in demand for weight loss vitamins and supplemented in 2023, even with a 0.05 percent share of voice.
As weight-loss surgery becomes more popular and accessible, we expect this trend to continue. Bariatric patients often need special vitamins and supplements like these to help them meet their nutritional needs and lose weight safely and effectively. Dr. Oz has even said that “vitamins and minerals are vital for weight loss surgery patients.”
So if you’re a brand that caters to bariatric patients or consumers considering weight-loss surgery, make sure to offer products that cater to this growing market.
Extra Strength
Consumers want to look and feel their best as fast as possible regarding weight loss. This need for speed has driven the demand for Extra Strength vitamins such as these nighttime fat-burning supplements (0.03 percent share of voice), which are expected to see a 128.32 percent growth in 2023.
Vitamins geared towards metabolism, energy, and fat burning are trendy right now, so brands that offer Extra Strength versions of these vitamins are sure to see success in the coming year.
Whole Foods
As consumers become more health conscious, they’re also becoming more interested in vitamins and supplements made from Whole Foods (not the supermarket chain, but whole, raw, unprocessed foods). This weight loss need currently holds a 0.06 percent share of voice but is expected to grow at an impressive rate of 94.98 percent in 2023 compared to years prior.
Whole food supplements are usually more expensive than their synthetic counterparts, but they’re also generally seen as being more effective. This is likely due to the fact that the body more readily absorbs them. If you’re a brand that offers whole food supplements, now is the time to capitalize on this growing trend.
Great Tasting
Not all vitamins are created equal. The body absorbs some better than others taken in caplet form, while others can be taken in chewable form and taste better. This weight loss need for great-tasting vitamins currently holds a 0.16 percent share of voice but the team here at Simporter predicts an 80.95 year-over-year growth trajectory.
For any brand competing in the weight loss vitamin and supplement industry, taste is a key differentiator. Consumers are more likely to take a supplement that tastes good, and they’re also more likely to continue taking it if they enjoy the taste.
Less Constipation
Unfortunately, constipation is a common side effect of many weight loss regimens, including those that involve taking vitamins and supplements. Consumer need for products that cause less constipation currently holds a 0.02 percent share of voice, but it’s expected to grow at a rate of 78.32 percent in 2023.
If you’re a brand that offers constipation-relieving products, it’s time to focus on this growing market, mainly as your brand refines its research and development pipeline. Consumers looking for constipation relief are also likely interested in products that help with other digestive issues, such as gas and bloating.
Gummy Vitamins
Gummy Vitamins (0.10 not share of voice) is an interesting winner for 2023 because it doubles down on the fact that flavors can differentiate vitamin and supplement products when consumers are explicitly buying a product for its taste. Gummy vitamins are also a fun way to take vitamins, which is an important selling point for many kids and adults alike. We predict a 72.76 percent growth in demand for gummy vitamins in 2023.
Vitafusion women’s gummy vitamins, for example, come in four different fruit flavors: strawberry lemonade, orange creme, raspberry pomegranate, and peach mango.
Brain Function
As people live longer and better thanks to medical advances, they also look for ways to keep their minds sharp. This weight loss need for products that improve brain function currently holds a 0.03 percent share of voice, but we predict modest growth of 61.65 percent year-over-year.
Several different vitamins and supplements claim to improve brain function because they include omega-3 fatty acids, B vitamins, and ginkgo biloba. Brands should strategize and find ways to incorporate brain function-enhancing ingredients into their weight-loss products to capitalize on this growing trend and market to a broader set of consumers.
Conclusion
As you can see, a variety of vitamins and supplements are expected to be in high demand in 2023. Consumers will put less weight on additive or unnecessary claims like High Quality or Energy Booster. Instead, they will be looking for products that provide a higher impact than the loose claims that make up the majority of vitamin store shelves. When crafting your marketing strategy, focus on needs like those listed in this blog post to ensure you’re appealing to consumers’ existing and future wants.
For more on 2023 vitamins and supplement trends, check out our blog.
If you’re ready to see Simporter AI in action and learn what it can do for you, request a demo on our website for more insights on key vitamin and supplement trends. Predicting need trends is just one way Simporter can help brands grow their business, so to learn more about how we can help you, please visit us at simporter.com.
