| Rank | Trend Name | Trend Size | Predicted Growth Rate | Consumer Passion | Virality Metric |
| 1 | Functional Beverages | Large | 35% | Very Positive | Highly Viral |
| 2 | Plant-Based Milks | Large | 30% | Very Positive | Highly Viral |
| 3 | Sparkling Water Variants | Large | 25% | Positive | Moderately Viral |
| 4 | Non-Alcoholic Spirits | Medium | 40% | Positive | Highly Viral |
| 5 | Cold Brew Teas | Medium | 28% | Positive | Moderately Viral |
| 6 | Adaptogenic Drinks | Medium | 32% | Positive | Highly Viral |
| 7 | Probiotic Sodas | Medium | 27% | Positive | Moderately Viral |
| 8 | Herbal Infusions | Medium | 22% | Positive | Moderately Viral |
| 9 | Low-Sugar Juices | Medium | 20% | Positive | Moderately Viral |
| 10 | Caffeine-Free Energy Drinks | Medium | 25% | Positive | Moderately Viral |
| 11 | Electrolyte-Infused Waters | Medium | 24% | Positive | Moderately Viral |
| 12 | Collagen-Enhanced Beverages | Medium | 26% | Positive | Moderately Viral |
| 13 | Mushroom-Based Elixirs | Medium | 30% | Positive | Highly Viral |
| 14 | CBD-Infused Drinks | Medium | 35% | Positive | Highly Viral |
| 15 | Nootropic Beverages | Medium | 28% | Positive | Moderately Viral |
| 16 | Alkaline Waters | Medium | 22% | Positive | Moderately Viral |
| 17 | Fermented Fruit Drinks | Medium | 25% | Positive | Moderately Viral |
| 18 | Ayurvedic Herbal Drinks | Medium | 27% | Positive | Moderately Viral |
| 19 | Oat-Based Beverages | Medium | 30% | Positive | Highly Viral |
| 20 | Pea Protein Drinks | Medium | 28% | Positive | Moderately Viral |
| 21 | Hemp Seed Milk | Medium | 32% | Positive | Highly Viral |
| 22 | Chia Seed Beverages | Medium | 25% | Positive | Moderately Viral |
| 23 | Turmeric-Infused Drinks | Medium | 27% | Positive | Moderately Viral |
| 24 | Ginger-Based Beverages | Medium | 24% | Positive | Moderately Viral |
| 25 | Matcha Lattes | Medium | 26% | Positive | Moderately Viral |
| 26 | Activated Charcoal Drinks | Medium | 28% | Positive | Moderately Viral |
| 27 | Detoxifying Green Juices | Medium | 30% | Positive | Highly Viral |
| 28 | Blue Spirulina Smoothies | Medium | 32% | Positive | Highly Viral |
| 29 | Beetroot Beverages | Medium | 25% | Positive | Moderately Viral |
| 30 | Carrot-Based Drinks | Medium | 22% | Positive | Moderately Viral |
| 31 | Celery Juices | Medium | 24% | Positive | Moderately Viral |
| 32 | Cucumber-Infused Waters | Medium | 26% | Positive | Moderately Viral |
| 33 | Aloe Vera Drinks | Medium | 28% | Positive | Moderately Viral |
| 34 | Maple Water | Medium | 30% | Positive | Highly Viral |
| 35 | Artisanal Lemonades | Medium | 25% | Positive | Moderately Viral |
| 36 | Craft Root Beers | Medium | 22% | Positive | Moderately Viral |
| 37 | Specialty Iced Coffees | Medium | 24% | Positive | Moderately Viral |
| 38 | Organic Coconut Waters | Medium | 26% | Positive | Moderately Viral |
| 39 | Watermelon Juices | Medium | 28% | Positive | Moderately Viral |
| 40 | Pomegranate Beverages | Medium | 30% | Positive | Highly Viral |
| 41 | Elderberry Infusions | Medium | 32% | Positive | Highly Viral |
| 42 | Hibiscus Teas | Medium | 25% | Positive | Moderately Viral |
| 43 | Chamomile-Infused Drinks | Medium | 22% | Positive | Moderately Viral |
| 44 | Lavender Lemonades | Medium | 24% | Positive | Moderately Viral |
| 45 | Rose-Flavored Beverages | Medium | 26% | Positive | Moderately Viral |
| 46 | Jasmine Green Teas | Medium | 28% | Positive | Moderately Viral |
| 47 | Dandelion Root Coffees | Medium | 30% | Positive | Highly Viral |
| 48 | Saffron-Infused Drinks | Medium | 32% | Positive | Highly Viral |
| 49 | Cardamom-Spiced Beverages | Medium | 25% | Positive | Moderately Viral |
| 50 | Cinnamon-Enhanced Drinks | Medium | 22% | Positive | Moderately Viral |
How We Predicted the Trends
We used our Simporter digital twin synthetic panels to predict the top beverage trends for 2025. These tools analyze data from sales, consumer reviews, social media, and product launches to simulate how people might react to new drink ideas. Our AI then ranked trends based on their size, growth potential, consumer passion, and how viral they are online.
This method ensures the predictions are rooted in real-world behaviors, providing a reliable roadmap for the future of beverages.
Functional and Wellness Beverages
Functional and wellness beverages top the list of 2025 trends. These drinks focus on offering health benefits, such as better digestion, improved immunity, or mental clarity. The category includes functional sodas, adaptogenic drinks, probiotic beverages, and collagen-enhanced options.
Key Patterns in Growth
This group has strong consumer passion, with brands like OLIPOP (functional sodas) and Rebbl (adaptogenic drinks) leading the way. The predicted growth rates range from 25% to 35%, showing a clear demand for drinks that go beyond refreshment.
What Drives Popularity?
Wellness trends and proactive health habits are fueling interest. Consumers want products that align with their values, such as clean ingredients and functional benefits. Many of these beverages, like probiotic sodas and collagen drinks, are positioned as solutions to common health concerns, making them appealing to a wide audience.
Plant-Based and Dairy-Free Alternatives
Plant-based milks and related products continue to dominate, with brands like Oatly and Ripple Foods gaining traction. This category extends to oat-based beverages, pea protein drinks, and even hemp seed milk.
A Shift Toward Sustainability
Consumers are moving away from traditional dairy toward sustainable, plant-based options. These drinks not only cater to dietary preferences but also appeal to those concerned about environmental impact. The 30% growth rate for plant-based milks underscores their staying power.
Expanding Beyond Milk
Other plant-based products, like oat beverages and pea protein drinks, are also on the rise. Innovations in flavors and nutrition ensure these beverages remain relevant and widely loved.
Bold Flavors and Unique Ingredients
Drinks with unique ingredients, like turmeric, ginger, or mushrooms, are gaining attention. Four Sigmatic, a mushroom coffee brand, and Golden Tiger, a turmeric shot company, are examples of how bold flavors are creating buzz.
Why Consumers Love Bold Choices
These beverages cater to adventurous drinkers looking for something exciting and different. Ingredients like turmeric and mushrooms also appeal to wellness-minded consumers due to their perceived health benefits.
Growth Patterns
This category shows moderate but steady growth, with many trends predicting rates between 25% and 32%. Virality is a key driver, as brands use social media to showcase the uniqueness of their offerings.
Sparkling and Fizzy Drinks
Sparkling and fizzy beverages are trending big in 2025. From sparkling water to kombucha-like probiotic sodas, these drinks are fun, flavorful, and feel like a treat. Brands like LaCroix, known for its flavored sparkling water, and Health-Ade Pop, a probiotic soda, are leading the pack.
Why Do People Love Bubbles?
People enjoy sparkling drinks because they feel special without being heavy or sugary. They’re great alternatives to traditional sodas, offering exciting flavors without added calories. The fizziness also adds a refreshing twist, making these drinks popular at parties and casual gatherings.
What’s Growing?
Sparkling water variants are a large trend, with a 25% growth rate predicted, while probiotic sodas are growing at 27%. Probiotic drinks, in particular, appeal to health-conscious consumers who want gut-friendly options. Both categories have strong online buzz, helping them stay relevant.
Low-Sugar and Caffeine-Free Choices
Low-sugar and caffeine-free drinks are gaining momentum as people focus on healthier habits. Options like Suja Juice, which makes low-sugar cold-pressed juices, and Mati Energy, a natural caffeine-free energy drink, highlight this trend.
Why the Demand for Healthier Drinks?
Many people are cutting back on sugar and caffeine to feel better throughout the day. These beverages provide energy and refreshment without the crash or guilt of traditional sugary or caffeinated drinks. They’re especially popular with parents and health-focused consumers.
Growth Numbers
Low-sugar juices are expected to grow by 20%, and caffeine-free energy drinks by 25%. These trends reflect a shift toward clean labels and simple ingredients, which are becoming a standard for many shoppers.
Herbal and Botanical Beverages
Herbal and botanical drinks are all about natural ingredients and calming effects. Brands like Tazo, known for herbal teas, and Rebbl, which offers adaptogen-rich drinks, showcase how plants can create flavorful and soothing beverages.
Why Are They Trending?
People love these drinks for their natural flavors and the benefits of herbs like chamomile, lavender, and turmeric. These ingredients are often linked to relaxation, making them ideal for winding down or staying balanced.
Strong Growth and Passion
Herbal infusions and adaptogenic drinks have growth rates around 22% to 32%, with strong consumer interest driving sales. Social media is also helping these products go viral, as people share their unique ingredients and calming vibes.
Non-Alcoholic Innovations
Non-alcoholic beverages are making waves as more people look for alternatives to traditional drinks. These include non-alcoholic spirits, like Seedlip, and other creative options that mimic the experience of drinking alcohol without the side effects.
Why Are They Popular?
Many people are cutting back on alcohol for health reasons or to stay sharp. Non-alcoholic spirits let them enjoy sophisticated flavors without the buzz. These drinks also appeal to younger consumers who want fun options for social settings but don’t want to drink alcohol.
Growth Insights
Non-alcoholic spirits are seeing a 40% growth rate, making them one of the fastest-growing trends. Their virality on social media has also been a big boost, with brands like Seedlip frequently featured in cocktail recipes shared online.
Drinks With Added Benefits
Consumers are loving beverages that do more than hydrate—they want drinks with extra perks. Electrolyte-infused waters, like BODYARMOR LYTE, and collagen-enhanced beverages, like Vital Proteins, are key players in this trend.
What Makes Them Stand Out?
Electrolyte-infused waters are great for people who stay active and want to recover quickly after a workout. Collagen drinks, on the other hand, appeal to those interested in beauty and health benefits, such as glowing skin or joint support.
Growth Rates
Both trends are growing steadily, with electrolyte waters at 24% and collagen beverages at 26%. Consumers love the convenience of getting extra benefits in a simple drink, making this trend likely to stick around.
Unique Plant-Based Ingredients
Beyond traditional plant-based milks, new drinks with unique plant ingredients are grabbing attention. Products like Four Sigmatic’s mushroom-based elixirs and Drink Simple’s maple water showcase how creative brands can get with plant-based drinks.
Why Are These Drinks Trending?
These drinks stand out because they use ingredients people don’t expect, like mushrooms or maple sap. They appeal to adventurous consumers and those looking for functional benefits, such as focus, calmness, or hydration.
Growth and Popularity
Mushroom-based elixirs are growing at 30%, while maple water boasts a 32% growth rate. Both trends are highly viral, with social media posts highlighting their unique stories and benefits.
Superfoods in Beverages
Drinks infused with superfoods like turmeric, spirulina, and chia seeds are gaining momentum. Brands like Golden Tiger (turmeric shots) and Raw Generation (blue spirulina smoothies) are leading the charge in making nutrient-packed beverages accessible and exciting.
Why Are Superfoods Popular?
Superfoods are trendy because they offer impressive health benefits in small amounts. Turmeric is known for reducing inflammation, spirulina is packed with antioxidants, and chia seeds are rich in omega-3s. Consumers see these drinks as an easy way to boost their wellness routines.
Growth Drivers
Turmeric-infused drinks and blue spirulina smoothies both have a 32% growth rate, while chia seed beverages are growing at 25%. These products are particularly popular with health-conscious consumers who want natural ways to feel better.
Flavor-Driven Innovations
Drinks with unique and exotic flavors are a hit with adventurous consumers. Beverages like Golden Tiger’s turmeric shots and Fentimans’ rose lemonade cater to those seeking bold, exciting tastes.
Why Are Flavors So Important?
People are always looking for something new and different, and bold flavors stand out. Exotic ingredients like rose, lavender, and saffron also tap into a sense of luxury and indulgence, making these drinks feel special.
Growth and Appeal
Trends like rose-flavored beverages (26% growth rate) and saffron-infused drinks (32% growth rate) are fueled by social media, where their vibrant colors and unique ingredients are highly shareable.
Fermented and Gut-Friendly Drinks
Fermented drinks like kombucha, kefir, and probiotic sodas are increasingly popular. Brands like Kevita, which produces fermented fruit drinks, and Health-Ade Pop, a probiotic soda, are making gut health a central focus.
Why Do People Love Fermentation?
Fermented beverages are believed to improve digestion and overall gut health. They are also tangy and flavorful, appealing to consumers who enjoy something a little different from typical sweet drinks.
Growth Trends
Fermented fruit drinks are seeing a 25% growth rate, while probiotic sodas are close behind at 27%. Both trends align with the growing awareness of gut health and the demand for functional beverages.
Herbal and Ayurvedic Wellness Drinks
Drinks inspired by herbal and Ayurvedic traditions are becoming increasingly popular. Beverages like Ayurveda Pura’s herbal drinks and Tazo’s herbal teas offer natural ingredients with centuries of health benefits behind them.
Why Are Herbal Drinks Trending?
Consumers are drawn to herbal drinks because they provide relaxation, balance, and other wellness benefits. Ingredients like ashwagandha, turmeric, and chamomile are particularly popular for their calming and restorative effects.
Growth and Interest
Ayurvedic herbal drinks are growing at a rate of 27%, while herbal infusions and teas are seeing similar momentum. These beverages are moderately viral, with many consumers sharing their calming effects and unique ingredients on social media.
Protein-Packed Beverages
Protein drinks, especially those made from plant-based sources like peas and oats, are gaining traction. Brands like Ripple Foods (pea protein drinks) and Chobani Oat (oat-based beverages) are leading the way in providing protein alternatives to traditional options.
Why Are They Popular?
Protein drinks are loved by fitness enthusiasts, busy professionals, and anyone looking for convenient nutrition. Plant-based options appeal to those avoiding dairy or seeking eco-friendly choices. These beverages are also versatile, fitting into post-workout routines or as meal replacements.
Steady Growth
Pea protein drinks and oat-based beverages both have 28-30% growth rates, reflecting the high demand for sustainable, protein-rich products. Social media also plays a role, with influencers highlighting the versatility of these drinks.
Energy Without the Jitters
Energy drinks without caffeine are a new favorite. Brands like Mati Energy are providing natural energy boosts without the side effects of caffeine.
Why Do People Want Caffeine-Free Energy?
Caffeine-free options are perfect for people who want to feel energized but avoid jitters or crashes. These drinks use ingredients like vitamins, adaptogens, or natural stimulants to provide a steady boost.
Growth Numbers
Caffeine-free energy drinks are seeing a 25% growth rate, with moderate virality. They’re particularly popular among health-conscious consumers who need energy but want to avoid traditional energy drinks.
Drinks That Hydrate and Refresh
Hydration-focused beverages, such as BODYARMOR LYTE (electrolyte-infused waters) and ALO Drink (aloe vera drinks), are capturing consumer interest. These drinks are designed to replenish and refresh, making them perfect for people with active lifestyles.
Why Are They Popular?
Hydration is a key focus for many consumers, especially athletes and busy individuals. Drinks like electrolyte-infused water help replenish nutrients lost during workouts, while aloe vera drinks offer a hydrating, skin-friendly twist.
Growth Patterns
Electrolyte-infused waters have a 24% growth rate, while aloe vera drinks are slightly higher at 28%. Both trends have a strong following on social media, where their health benefits and refreshing qualities are widely praised.
Natural Sweetness and Fruit Flavors
Beverages featuring natural fruit flavors, such as WTRMLN WTR (watermelon juices) and Pressed Juicery (detoxifying green juices), are becoming household favorites. These drinks stand out for their clean, fruity taste and perceived health benefits.
Why Do People Love These Flavors?
Natural fruit drinks are seen as healthier alternatives to sugary sodas and artificially flavored beverages. They provide a guilt-free way to enjoy sweetness, making them ideal for health-conscious consumers.
Growth Insights
Watermelon juices are growing at 28%, while detoxifying green juices are seeing a 30% growth rate. Both categories are moderately viral, as their vibrant colors and “healthy indulgence” appeal are frequently showcased online.
Plant-Based Waters and Sap Drinks
Drinks made from natural plant saps, like Drink Simple’s maple water, are carving out a niche in the market. These beverages appeal to consumers looking for hydration with a twist of nature.
Why Are They Trending?
Plant-based waters are loved for their unique flavors and natural origins. Maple water, for example, is seen as a pure, lightly sweet alternative to plain water. These drinks also promote sustainability, which resonates with eco-conscious consumers.
Growth Potential
Maple water boasts a 30% growth rate, with high virality thanks to its innovative concept. The simplicity of these drinks makes them stand out in a crowded market, offering something fresh and natural.
Drinks With a Detox Focus
Detox drinks are becoming a major trend as people look for beverages that promote cleansing and renewal. Brands like Pressed Juicery (detoxifying green juices) and Dirty Lemon (activated charcoal drinks) are driving this category.
Why Are Detox Drinks Popular?
Consumers are increasingly seeking ways to “reset” their bodies after indulgent meals or busy lifestyles. Detox drinks appeal because they promise to help eliminate toxins, improve digestion, and boost energy levels.
Growth Trends
Detoxifying green juices are growing at an impressive 30%, while activated charcoal drinks are not far behind at 28%. These drinks are moderately viral, often featured in wellness blogs and influencer posts about healthy living.
Exotic and Rare Ingredients
Drinks featuring exotic ingredients like saffron, elderberry, and blue spirulina are catching attention. Hälsa’s saffron-infused oat milk and Buddha Teas’ elderberry infusions are standout examples of this innovative trend.
What Makes These Ingredients Special?
Rare and exotic ingredients are associated with luxury, health benefits, and unique flavors. Saffron is prized for its subtle taste and calming properties, while elderberry is known for its immune-boosting qualities. Blue spirulina is celebrated for its vibrant color and antioxidant benefits.
Growth Highlights
Elderberry infusions and saffron-infused drinks each have a 32% growth rate, reflecting strong demand. These beverages are also highly viral due to their striking appearance and unique stories, making them favorites on social media.
Coffee and Tea Reinvented
Classic beverages like coffee and tea are being reimagined with new formats and ingredients. Brands like Stumptown Coffee (specialty iced coffees) and Teavana (jasmine green teas) are reshaping how people enjoy their caffeine.
Why Are These Drinks Growing?
Consumers love the familiarity of coffee and tea but are excited by modern twists, like ready-to-drink formats or floral infusions. Specialty iced coffees provide a premium coffeehouse experience on the go, while jasmine teas offer a refreshing blend of taste and aroma.
Market Potential
Specialty iced coffees are expected to grow by 24%, while jasmine green teas are close behind at 28%. Both trends are moderately viral, with their convenience and unique flavors driving interest among busy, flavor-seeking consumers.
Nature-Inspired Wellness Drinks
Drinks infused with natural botanicals like chamomile, lavender, and rose are gaining fans. Brands such as Celestial Seasonings (chamomile teas) and Belvoir Farm (lavender lemonades) are leading the way in creating calming, nature-inspired beverages.
Why Do People Love These Drinks?
These beverages provide relaxation and comfort, making them ideal for unwinding after a busy day. Ingredients like chamomile and lavender are known for their soothing properties, while rose adds a hint of luxury. They also cater to consumers looking for drinks that feel natural and wholesome.
Growth Insights
Chamomile-infused drinks are seeing a 22% growth rate, while lavender lemonades and rose-flavored beverages are slightly higher at 24-26%. These trends are moderately viral, with their beautiful colors and calming vibes frequently shared on social media.
Functional Waters for Specific Needs
Waters infused with functional benefits, like alkaline water and cucumber-infused varieties, are becoming more popular. Brands like Essentia (ionized alkaline water) and Hint Water (cucumber-infused waters) are satisfying consumers who want more from their hydration.
Why Are They Trending?
Functional waters appeal to people who want drinks tailored to their health goals. Alkaline water is believed to balance the body’s pH levels, while cucumber-infused water offers a refreshing, spa-like experience. These options provide a premium touch to everyday hydration.
Growth and Popularity
Alkaline waters are growing at a 22% rate, while cucumber-infused waters are slightly higher at 26%. Both categories are moderately viral, as consumers post about their health benefits and elegant simplicity.
Drinks With Nostalgic Roots
Classic beverages, like craft root beers and artisanal lemonades, are making a comeback with a modern twist. Brands such as Virgil’s Root Beer and Calypso Lemonade are leading this trend, emphasizing handcrafted quality and natural ingredients.
Why Are They Popular?
These drinks evoke feelings of nostalgia while appealing to modern preferences for natural, high-quality products. Artisanal lemonades offer bold and fruity flavors, while craft root beers stand out with rich, authentic taste.
Growth Potential
Craft root beers are growing at 22%, while artisanal lemonades are close behind at 25%. Both trends are moderately viral, with their timeless appeal and handcrafted qualities making them perfect for social media.
Beverages Inspired by Superfruits
Drinks made with superfruits, like pomegranate and elderberry, are taking center stage. Brands such as POM Wonderful and Buddha Teas are using these nutrient-rich fruits to craft flavorful and health-focused beverages.
Why Are Superfruits Trending?
Superfruits are packed with antioxidants and nutrients that promote health and wellness. Pomegranate is celebrated for its heart health benefits, while elderberry is known for boosting immunity. These drinks offer a delicious way to stay healthy, making them highly appealing to wellness-conscious consumers.
Growth Numbers
Pomegranate beverages are experiencing a 30% growth rate, while elderberry infusions are growing even faster at 32%. Both trends are highly viral, as their vibrant colors and health benefits are regularly shared on social media.
Eco-Friendly Coconut and Oat Beverages
Drinks like Harmless Harvest’s coconut water and Chobani Oat’s oat-based beverages are gaining popularity among consumers who prioritize sustainability. These beverages offer natural hydration with a smaller environmental footprint.
Why Are They Popular?
Eco-friendly drinks are loved by consumers who care about their impact on the planet. Coconut water is a natural hydrator, while oat-based beverages serve as sustainable alternatives to dairy. Both categories also align with plant-based eating trends, broadening their appeal.
Growth Insights
Organic coconut waters are growing at a 26% rate, while oat-based beverages are seeing a robust 30% growth rate. Both trends have strong online followings, with eco-conscious consumers sharing their love for these options.
Unique Spice-Infused Drinks
Drinks featuring spices like cardamom, cinnamon, and saffron are carving out a unique niche. Brands like Rishi Tea (cardamom-infused teas) and Bigelow Tea (cinnamon-enhanced teas) offer comforting, spiced flavors.
Why Are Spices Popular?
Spices bring warmth and depth to beverages, making them feel both exotic and comforting. Cardamom is often linked to digestive benefits, while cinnamon and saffron add rich, aromatic notes that elevate everyday drinks.
Growth Potential
Cardamom-spiced drinks are growing at 25%, while cinnamon-enhanced and saffron-infused beverages are seeing similar momentum at 22% to 32%. These drinks are moderately viral, with their bold flavors and health associations driving interest.
Conclusion: The Future of Beverages in 2025
The 2025 beverage landscape is shaped by health, sustainability, and innovation. Consumers are looking for drinks that offer functional benefits, unique flavors, and eco-friendly practices. From gut-friendly probiotic sodas to luxurious saffron-infused drinks, these trends highlight the evolving preferences of today’s market.
Key growth areas include functional beverages, plant-based alternatives, and exotic ingredient infusions. Viral marketing on social media continues to amplify these trends, helping brands reach new audiences. As health and sustainability remain top priorities, the beverage industry is poised for continued transformation.
By understanding these patterns, businesses can stay ahead of the curve, offering products that resonate with consumers and meet their changing needs. The future of beverages is not just about taste—it’s about experience, wellness, and purpose.
