A.I. Provider Simporter Joins Nielsen’s Connect Partner Network
New York, NY – January 13, 2019 Today at #NRF 2020, artificial intelligence firm Simporter Inc. announced it has joined Nielsen’s Connect Partner Network. As the newest member of the industry’s largest open ecosystem of solution providers for consumer packaged goods (CPG) manufacturers and retailers, Simporter will expand the reach and value of its natural language processing technology to mutual clients of Nielsen’s Global Connect Business.
Simporter pioneered A.I. that helps companies determine how well a new product will sell before it hits the market. It conducts natural language processing on social media and product reviews, comparing it with sales history to identify patterns that were previously invisible.
“Nielsen has a heritage of more than 90 years as a trusted source for global measurement and data analytics of consumer behavior,” says Simporter’s co-founder Tim Hall. “We’re excited to combine the gold standard of Nielsen Retail Measurement and Product Reference data with our advanced neural network.”
“When we informed our brand and retail clients that we now integrate Nielsen data,” says Simporter’s co-founder Dillon Hall, “they were very enthusiastic about accessing a combined service of rapid, highly accurate tracking that taps social as a leading indicator. It’s not just innovation; it’s data they can access daily for smarter decisions.”
“We are happy to have Simporter join the rapidly expanding Nielsen Connect Partner Network,” said Brett Jones, Global Leader, Nielsen Connect Partner Network. “As applications of emerging technologies like AI and natural language processing continue to evolve, companies like Simporter have the ability to provide important depth of insights to CPG brands and retailers. We can now bring clients increased value through a Simporter solution enhanced by Nielsen data.”
Click here for additional information on Nielsen’s Connect Partner Network.
Simporter is an A.I. company headquartered in Atlanta, Georgia with its R&D team in Kyiv, Ukraine. Our software cross-analyzes data from social media, product reviews, and historical sales. Unlike social listening, which tells you what consumers are thinking now, Simporter tells you how they’ll behave in the future. Companies use our software to identify whitespace opportunities, validate concepts, and launch smarter. Brands and retailers increase their sales an average of +22% with Simporter.
See how Simporter can empower your business to make better decisions, faster.