Industry Insights

4 different lotions you can buy
Learn how to use consumer panels for effective product testing and concept surveys.
A photo of a person sitting in a room filled with charts on the walls. The person is wearing glasses and has short hair. They are reading a book with charts in it. The room has a wooden floor. There is a 'Simporter' text on the wall in the background.
Unlock actionable shopper insights for your retail strategy. Explore consumer motivations, behaviors, and essential data points to boost sales, deepen loyalty, and optimize marketing in an evolving retail landscape.
A photo of a coffee bean being farmed, then being processed, and finally being displayed on a store shelf. The photo is taken from a low angle. There is a 'Simporter' text on the wall in the background.
Unlock success in product launches with a data-driven guide. Learn essential steps from concept to post-launch engagement, using trend spotting, consumer feedback, and advanced forecasting for strategic impact.
Discover top Halloween 2024 trends with costume ideas, spooky decor, DIY treats, and eco-friendly options for a festive celebration inspired by pop culture and vintage styles.
The Stanley cup trend took social media by storm but is now fading. Explore its rise, the lessons for brands, and how companies can avoid the same pitfalls.
American Coffee Drinkers
Discover the top market research companies in CPG, specializing in consumer insights, trend analysis, and data-driven strategies.
Infused Water
The bottled water market has come a long way from its humble beginnings. Once a simple commodity, it ...
The baby food market is undergoing a transformation, and it’s not just about pureed peas and carrots anymore. ...
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