Industry Insights
If consumers don’t feel like a product solves their immediate or long-term needs, it loses popularity quickly and ...
Everybody uses fabric care products to some degree in their home. Whether your brand makes laundry pods, traditional ...
We’re in a new year, and it’s time for brands to take a serious look into where they ...
We’ve already discussed which Fabric Care Need States will be big winners next year, but we haven’t yet ...
Data is critical to making big decisions in your company’s R&D — are you paying attention to what ...
Consumer fabric care need states are rapidly shifting regarding their preferred fabric care products, and we’ve done some ...
Sun care is for everyone! With so many choices out there, it might be hard to differentiate one ...
Using our White Space AI Tool, the team here at Simporter analyzed 43 fabric care themes to figure ...
As we head out of winter and into the first sunny months of the new year, Sun care ...
Addicted to Data Science?
We will send you a digest once or twice per month with the latest buzz around the industry.
