Buy Validated, Winning Product Ideas Made by AI Exclusively For You

Learn how modern consumer brands are using AI to successfully create and reiteratively test winning new products.
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This Is For You If You Are…

A Leader in Innovation or Insights
You want to improve your ideation and testing. You’d rather be a pioneer than a follower.
Constrained on Time and Budget
Your team lacks time and budget to do deep research. You feel behind on consumer trends.
Curious How AI Can Be Used For Insights Work
You feel like there is a better way to do things but you are not sure which approach to take.

When it comes to innovation, we noticed that Brands tell us they face similar challenges.

01

Late to Trends

It’s hard to discern which trends are relevant for your category, and equally hard to know when to jump on them. 
02

Respondent Bias

Qual and quant work can overstate findings. They look at a fixed period of time, not telling you if an idea will still be relevant 1-2 years from now. 
03

Inactionable Data

Everyone has lots of data. The difficulty is knowing exactly what actions need to be taken based off all of that data. 
04

Requires Too Many Resources

Some projects take months to finish, with lots of back and forth with vendors. It takes too long to get innovations to the market.

Here’s how you solve those problems with Simporter.

01

Stay Updated on Trends

Identify and track trends in your subcategory. Predict their two-year relevance and make product decisions based on AI predictions.
02

Holistic Data from Consumers

Get recommendations based on millions of product reviews, social interactions, and Google searches. Validate insights with live consumers.
03

Recommended Product Concepts

Get data-driven product ideas with visuals, ranked by trial success. So you can focus on the most promising ideas immediately.
04

Results in 5 Days or Less

No briefs, no meetings, no back and forth. You get back research results and validated concept ideas with trial scores in less than a week.
Case Study

Creating a Top Selling Vitamin Line with AI

Challenge

Launching in a Big, Crowded Area

Vitafusion wanted to address the large vitamin segment of cognitive supplements but was concerned about its gummy-form succeeding in the space and finding the right consumer base.
Solution

30 AI-Created Concepts, Validated

The Innovation team received 30 different concept ideas generated by AI with rankings and ran a test for the top 15 concept ideas to validate their AI Scores with real consumer feedback.
Results

Best Trial Scores in Their History.

Within just six months of launch, “Brain Food” claimed the #1 spot in Nielsen’s cognition supplements segment after receiving the highest top-2 box trial scores in Vitafusion’s history. 
Case Study

Entering the New & Emerging Plant-based Category with AI

Challenge

Launching in a Big, Crowded Area

Because there are so many white space opportunities in a new category, the Innovation Team struggled to select and prioritize which attributes to advance into concept development.
Solution

15 AI-Created Concepts, Validated

The Innovation team received 15 different concept ideas generated by AI with scores and ran a test on each of them, with market leading products included, to benchmark their scores.
Results

31% Higher Purchase Interest

Not only did the brand cut their research time from 4 months to 4 weeks, the AI-Generated Concepts surveyed with consumers a remarkable 31% higher than their average idea.

We use a Standard Report Format. Here’s an example of the output you can get with your request.