Stressed out? You’re not alone. Stress is the leading health concern for Americans, and it’s only getting worse.
But what can an everyday consumer do about it? One solution is taking vitamins, which can help improve mood and increase energy levels. In 2023, our team predicts the vitamin industry is expected to boom, and a handful of ingredients are leading the charge. So if you’re looking for some marketing ideas for your vitamin lineup, read on!
Predicted Growth Trends
The graphic below breaks down the ten vitamin and supplement ingredients we believe possess the highest potential for growth to fight with stress in 2023. The ingredient opportunity scores are determined by looking at both share of voice (a leading indicator of market share) and the year-over-year growth rate.
To help brands better understand the needs of their consumers, we’ve leveraged our White Space AI tool to analyze 84 vitamin stress-related ingredients to forecast what will and won’t be trending in 2023.
Beet Root
With an outstanding 898.46 percent predicted growth, Beet Root is one of the fastest-growing ingredients in the vitamin and supplement industry. This powerful ingredient is known for its high nitrate content, which has been shown to improve blood flow and lower blood pressure. As a result, it’s often marketed as a heart-healthy option.
While Beet Root is still a relatively unknown ingredient, we predict that it will become increasingly popular in the coming year as consumers learn more about its health benefits. With a minimal share of voice (0.02 percent), there is an enormous opportunity for brands to increase their visibility and capture market share by including Beet Root as a featured ingredient (or paired alongside these other winners) in their vitamin and supplement lineups.
Vitamin B6
Vitamin B6 (0.04 percent share of voice) is expected to grow significantly in 2023. This vitamin is essential for the proper function of over 100 enzymes in the body and plays a role in mood, energy, and immunity.
While Vitamin B6 is found in many foods, it’s often difficult to get enough through diet alone. As a result, supplements are a popular way to ensure that you’re getting enough of this critical vitamin. We predict that the supplement industry will see a 398.46 percent growth in Vitamin B6 products in 2023. Brands like Nature’s Bounty and Vitafusion are already capitalizing on this trend by offering products that contain Vitamin B6. And we expect to see more brands jump on board in the coming year.
Raspberry Extract
The team here at Simporter predicts a 365.13 growth trajectory for raspberry extract in 2023. This powerful ingredient is known for its high antioxidant content and ability to improve cardiovascular health. This ingredient is ripe with opportunity, with a 0.03 percent share of voice.
Kal Vitamins is one brand already capitalizing on this trend with its D-3 K-2 ActivMelt™ Raspberry vitamin. This product contains a blend of raspberry extract, Vitamin D3, and Vitamin K2, which makes it an excellent option for those looking to improve their overall health. Strategize how your brand can follow suit in the coming year, or you’ll be on the outside looking in.
Copper
While you might not think of copper as a stress-buster, this essential mineral is believed to play a role in the production of serotonin, a neurotransmitter that helps regulate mood. Copper is also necessary for the proper function of the nervous system.
Vitamins and supplements containing copper (0.03 percent share of voice) are already on the rise, with a 131.79 percent predicted growth rate for 2023. For brands looking to get one step ahead of the competition, consider adding copper to your product lineup or emphasizing copper on labeling for products that already include this ingredient.
Want more insights like these? Check out our blog page to see what other data trends we’re keeping an eye on with our AI.
Fiber
Fiber is a vitamin industry staple, but there’s still room for growth for this tried and true ingredient. With a 98.46 percent predicted year-over-year growth rate, this nutrient is essential for digestive health and has been shown to reduce the risk of heart disease and other chronic conditions.
There are many different types of fiber (0.12 percent share of voice), each with unique health benefits. While many foods contain fiber, supplements are often the best way to ensure you get enough of this vital nutrient. Brands like Metamucil and Citrucel offer products that can help you meet consumers’ daily fiber needs. Think about how your brand can leverage this trend in 2023.
Glucosamine
Glucosamine (0.04 percent share of voice) is thought to help relieve joint pain, improve digestion, and boost immunity. It’s also been shown to have anti-inflammatory properties.
This powerful ingredient is expected to see significant growth in 2023, with a 78.46 percent year-over-year growth rate. With such an immense opportunity for growth, now is the time for brands to get on board with this trend. Nature Made, Schiff, and Bioganix are just a few brands offering glucosamine products.
With a population aging quickly, consider marketing glucosamine in products that typically perform well with middle age and older audiences. While the average consumer might not think to look for glucosamine, they will be looking for solutions to joint pain, so be sure to label your products accordingly.
Magnesium
Magnesium is an essential mineral involved in hundreds of biochemical reactions in the body. It’s necessary for muscles, nerves, and enzymes to function correctly. This mineral is also thought to play a role in bone health, blood pressure regulation, and energy production.
With such a wide range of health benefits, it’s no surprise that Magnesium products are expected to see impressive growth in 2023, with a 72.65 percent year-over-year growth rate. This trend is driven by an increase in awareness of the importance of magnesium and its many health benefits. Despite its considerable 0.31 percent share of voice, there is still room for growth for this ingredient.
Hyaluronic Acid
Consumers usually know Hyaluronic Acid (0.20 percent share of voice) in their favorite beauty products for its intense hydration benefits. This little molecule can hold 1,000 times its weight in water, making it a Holy Grail ingredient for anyone with dry skin. It attracts and retains moisture in the skin, giving it a plump, hydrated appearance.
But did you know that Hyaluronic Acid is also available in supplement form? This powerful ingredient has many health benefits, including joint pain relief, skin health, and wound healing. And with a 67.35 percent predicted growth rate for 2023, it’s clear that consumers are interested in adding this ingredient to their daily routine.
You can find Hyaluronic Acid supplements from brands like Jarrow Formulas and Life Extension. These products are typically sold in tablet or capsule form. Don’t miss out on this trend in 2023!
Blueberry
This little fruit is big on health benefits. Blueberries are packed with antioxidants and have been shown to improve cognitive function, heart health, and blood sugar control. And with a 0.04 percent share of voice and a 65.13 percent predicted growth rate for 2023, it’s clear that consumers are interested in incorporating this superfood into their routines in more ways than one.
There are many ways to add blueberries to your diet, but supplements are a convenient option for busy consumers. Our 65.13 predicted growth rate for 2023 suggests that blueberry supplements are on the rise. You can find these products from brands like Nature Made and Swanson, leading by example.
Vitamin B12
This vitamin is essential for energy production and metabolism and can help prevent congenital disabilities. Vitamin B12 (0.12 percent share of voice) is found naturally in animal products, but many people don’t get enough of this nutrient through diet alone. This is especially true for vegetarians and vegans, who may need to supplement to avoid a deficiency.
Brands like Solgar and Nature Made offer a variety of B12 supplements, including tablets, capsules, and sublingual (under the tongue) forms. With a 98.46 percent growth rate, this trend will only get bigger in 2023.
Make sure your brand is ahead of the curve by offering a Vitamin B12 supplement in 2023 or adjusting your marketing investments across products that contain B12. Plus — keep an eye on emerging trends to ensure your brand remains differentiated in an increasingly competitive market.
Conclusion
It’s no secret that stress is a leading health concern and permeates our society. That’s why you can expect to see more brands and products touting ingredients like Beet Root, vitamin B6, Raspberry Extract, and Copper as solutions to this growing problem.
These ingredients are predicted to have triple-digit year-over-year growth in the supplement industry, so brands need to start strategizing about investing in marketing efforts around these trends. Keep an eye on our blog for updates on the vitamin and supplement industry – we’ll be sure to keep you in the know about all the latest trends!
If you’re ready to see Simporter AI in action and learn what it can do for you, request a demo on our website for more insights on vitamin and supplement trends. Predicting niche ingredient trends is just one way Simporter can help brands grow their business, so to learn more about how we can help you, please visit us at simporter.com.
