Speed Up Ideation from 2 months to 2 hours
Why Simporter
There are a lot of tools out there. Here is why you should pick Simporter.
Speed
Without needing integration, Simporter gathers and analyzes millions of datapoints to empower you to research quicker.
Accuracy
With proprietary AI models and large sample sizes, you can make product decisions with the most accurate data.
Holistic
The only tool that measures both supply and demand – so you don’t move on a highly competitive attribute.
Use Cases
Identify white space opportunities for your next product
Whether a line extension or new category, Simporter empowers you to measure both demand and competition, so you can be the first-mover in your category.
Know when a trend is just baked enough to invest in
The hardest part of trend tools is knowing when is the right time. With Simporter, you can analyze the lifecycle stage of an attribute and learn its just right to innovate with an ingredient, benefit, or specific message.
Always on software
Today, trends accelerate from 0-60 in just 6 weeks. With 24/7 real-time software, you can catch new product opportunities before its too late, cementing you as a first-mover.
Dive into specific need states
Simporter goes one layer deeper than trends, telling you the consumer need states that you should focus your next concept’s messaging on—and when those need states will peak.
Actionable and accurate
Instead of checking separate tools to analyze your market, Simporter tells you what exact attributes to invest in as you enter the concept creation stage. Say goodbye to vague analytics.
How It Looks
Simporter automates your new product research in the following ways.
Combine Attributes To Create Concepts in the Tool
Get a blended score to tell you the concept’s overall potential, as well as run a concept test with the push of a button.
Dive In With a Category Wide Map
Get an immediate read on competition and demand for attributes ranging from needs, ingredients, and sensory attributes. Easily filter them by their lifecycle and then start your journey by diving into an attribute.
Deep Dive to Predict Demand and Competition
Demand and competition scores give you a read on which product attributes to innovate in.
Launch Stage
Simulate sales of any new launch by combining different product attributes and leveraging easy-to-use Machine Learning software. Say goodbye to spreadsheets and hello to 86% accurate AI forecasts.
Want a Free Demo?
Increase your new product success rate and reduce the risk of product failure today.
