With more consumers following a ketogenic lifestyle, keto-friendly snacks are becoming a necessity for many people who want to follow the strict diet. As a result, the marketplace has exploded with new products entering the space on a regular basis.
Setting The Bar High
Among keto-friendly snacks, bars are growing as one of the most rapid forms with 16.36 percent of user data about keto-friendly snacks associating with snack bars. Despite the high volume of data, consumer interest is growing around keto-friendly snacks at a staggering rate of 105 percent. Both these factors mean the keto-friendly snack bars have a very high opportunity score according to our White Space AI models.
Analyzing reliable data and having near real-time information to understand consumer needs and pain points is imperative to be successful in this crowded category.
Sweet or Savory?
Think! launched their first-ever keto-friendly bar and paid attention to consumer needs like high protein and flavor first. Purported to taste exactly like Reese’s Peanut Butter Cups, the Think! bar has quickly gained popularity.
When you think of a snack bar, generally the assumption is that it will be sweet as opposed to savory. Two brands that have embraced savory keto-friendly snack trends are Just the Cheese and Epic.
Just the Cheese’s Aged Cheddar Bars is exactly what the brand name says; it is just baked cheese that is served up in a convenient snack bar. This cheddar bar has a unique crunch due to the aging and baking process, with a reasonable nutrition label.
Epic’s Chicken and Sriracha bars play into a few key global trends. Sriracha hot sauce has sky-rocketed in popularity in recent years, and so has chicken among protein source conversations. Combining these key trends into a clean, keto-friendly bar serves it as an easy sell to consumers.
To dive into the next layer or learn more about keto-friendly snacks, please request a demo on our homepage and we will get back to you. If you want to view our May 2021 webinar’s discussion on keto-friendly snacks, you can view the video here.
