Industry Insights

smiling woman holding a drink
This is Part 1 of the Simporter’s Functional Beverage mini-series. The pandemic has changed consumer behavior significantly, with ...
hand grabbing a bottle from the fridge
Functional beverages are growing at a record pace. With their rise, the consumer audience has expanded. In this article, dive into the functional beverage consumer audience and learn who is most likely to pick one up from their local grocery store.
lipstick 2022
Major cosmetics brands have struggled since early 2020 when COVID locked down most of the world, leaving consumers ...
3 min
keto cereal
Across the grocery aisle, niche brands that are eCommerce savvy and heavily focused on data analytics are troubling ...
a person with a hat looking at two screens
In the past couple of years, consumer interest in blue light and its negative consequences has grown at ...
food and knife on a chopping board
Consumers demand transparency. From clean label ingredients to ethical and responsible ingredient sourcing, consumer demand for a transparent ...
nutrition
It’s well known that consumer usage and attitudes are now more influenced by peer to peer communication than ...
hands washing with soap
Even before Covid-19, hand sanitizer and liquid soap demand was trending upwards. The onset of Covid-19 saw people ...
bakuchiol flower
The ingredient you’ve probably seen before but never tried to pronounce, Bakuchiol, has experienced massive amounts of growth ...

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