Have you ever wondered what scents are most sought after by female consumers when it comes to their shampoo? We have and it turns out there’s a lot more to it than just smelling nice. To discover the world of hair care scents we consulted our AI whitespace tool to uncover the latest trends emerging in the shampoo market.
Our tool scours the web, sifting through a wealth of data from social media, e-commerce product reviews, and search queries to identify gaps in the market. It then packages the findings in a simple, easy-to-understand dashboard that sheds light on growing trends in consumer demand and competition.
What we discovered was a fascinating movement towards softer, more feminine, and floral scents that stems from the affinity for natural products. Timeless classics like rose and fresh florals continue to show interest, but newcomers like Orchid and Waterlily are starting to make their mark in the shampoo market.
So, if you’re wondering what scents are the most sought-after, keep reading. We’re diving into each of the six top trends below, giving you a glimpse into the world of hair care and the scents that are shaping it.
Waterlily
Waterlily has emerged as a trendy scent in the shampoo market, with many brands incorporating its delicate fragrance into their products. Waterlily is known for its fresh, clean, and subtle aroma, which makes it perfect for everyday use.
However, we can attribute part of the increase in demand for waterlilies to the trend of natural and botanical-based ingredients in personal care products. Waterlily fits into this category as a plant-derived ingredient that just happens to smell incredible. It is also a versatile scent that can be paired with a range of other fragrances, such as citrus or floral notes, and create unique and appealing scent combinations.
Brands like Sauve and Pantene have all introduced waterlily-infused shampoos in their product lines, highlighting their popularity among consumers. With its growing popularity, waterlily is a scent worth adding to your shampoo product assortment. Just be sure to use its natural essence rather than a synthetic version to truly capitalize on this trend.
Rose
The sweet, romantic scent of rose has made a comeback in the hair care market, and it’s not hard to understand why! This timeless fragrance is known for its natural, gentle, and authentic properties that appeal to the growing trend for natural and organic products. Not only that, but rose has also been embraced by the wellness movement for its aromatherapeutic benefits, promoting relaxation and reducing stress levels. The trend towards K-beauty and J-beauty has also played a role in the popularity of rose, with many Korean and Japanese brands incorporating it into their hydrating and soothing hair care products.
Many top brands have used rose into their shampoos, including Love Beauty and Planet, L’Oréal, and Garnier. Love Beauty and Planet’s Blooming Color Shampoo promises a fragrant kiss of nature and juicy freshness from the handpicked Bulgarian rose petal, while L’Oreal’s Botanicals Rose & Geranium Shampoo provides gentle yet effective cleansing for color-treated hair. Garnier’s Whole Blends Replenishing Shampoo with rose extracts also aims to provide nourishing care for dry hair. Brands that want to stay ahead of the trend curve should embrace this romantic and timeless trend in their shampoo assortments.
Orchid
Orchid has quickly become a trending shampoo scent in the hair care market and for good reason. This luxurious and exotic flower boasts a unique fragrance that is both floral and musky, with notes of vanilla and spice. It’s a sophisticated scent that can add a touch of elegance to any hair care product.
But why have orchids become such a popular scent? Firstly, it’s a versatile scent that appeals to a wide range of consumers. It’s not overpowering or too sweet, making it a perfect choice for those who prefer subtle scents. Secondly, orchids have recently become associated with beauty, elegance, and luxury thanks to social media. This especially resonates with consumers who are seeking a premium hair care experience.
Several top hair care brands have already jumped on the orchid bandwagon. For instance, Herbal Essences has an “Orchid & Coconut Milk” shampoo that promises to provide a gentle, nourishing cleanse while leaving hair with a delicate and exotic scent. OGX also has an “Orchid Oil” shampoo that claims to strengthen hair while leaving it soft and fragrant. So why not add a touch of sophistication to your hair care routine with orchid? Give it a try and see what all the fuss is about!
Delicate
Increasingly, consumers want products that not only cleanse and nourish their hair but also provide sensory and emotional benefits. We see this with the rise in desire for delicate scents. They offer a subtle yet impactful way to enhance the hair care routine while making it a more enjoyable and indulgent experience.
They provide a subdued and refreshing aroma that can leave a gentle, lingering fragrance in the hair. Delicate scents also tend to be more natural and less synthetic, aligning with the growing trend toward natural and organic hair care products. Consumers are increasingly seeking products with fewer artificial ingredients and more plant-based extracts, which often have more delicate and nuanced fragrances.
L’Occitane, Briogeo, and Aveda are among the brands that use natural ingredients and subtle fragrances in their products. L’Occitane’s “Aromachologie Gentle & Balance Shampoo” contains essential oils of lemon, orange, rosemary, chamomile, and lavender, while Briogeo’s “Blossom & Bloom Ginseng + Biotin Volumizing Shampoo” features a blend of ginger, ginseng, and biotin. Aveda’s “Rosemary Mint Purifying Shampoo” contains rosemary and peppermint essential oils, offering a refreshing and invigorating scent. These brands are part of a growing trend that prioritizes gentle and enjoyable fragrances in hair care products.
Fresh Flowers
Fresh florals are a classic scent in the shampoo world, and they still remain a trendy option today. With the rising popularity of natural and organic products, consumers are looking for fragrances that evoke a sense of freshness and simplicity. Fresh florals like jasmine, lavender, lily, and gardenia are light and refreshing scents that are increasingly being sought after again.
We can best see this trend when looking to niche shampoo brands that are jumping on the fresh floral scent trend in shampoos. For example, Briogeo, whose “Be Gentle, Be Kind” range includes a “Chamomile + Citrus Gentle Volumizing Shampoo” with a fresh, citrusy floral fragrance. Another brand, Innersense, also uses fresh floral scents in their hair care products, including their “Color Awakening Hairbath” with a delicate blend of lavender and rosemary.
Conclusion
In conclusion, it’s clear that emerging trends in the shampoo market are showing a shift towards softer, feminine, and fresh scents that mirror the overall wellness trend of natural and pure products. We can expect to see women gravitating towards shampoos that boast scents of fresh florals, delicate, orchids, and timeless staples like rose and waterlily.
The AI Whitespace tool is just the start of what we can help you with when it comes to understanding how the consumer market is developing. If you want to dig deeper into the top consumer needs for shampoo, head over to our website, Simporter.com, to request a demo.
