It’s no secret that consumers’ hair removal needs change with the times. As trends in fashion, skincare, and grooming evolve each year, so do the products we choose to keep up with those trends. That’s why understanding what shaving/hair removal depilators will be trending for 2023 is crucial if you want your brand to stay on top of consumer desires!
In this blog, we’ll break down exactly what next year’s trending needs states will be. So c’mon marketers – get reading: let’s dive into what the landscape will look like in 2023.
Plant Formula
Plant-based formulas have been trending across many beauty and personal care categories, and that’s likely to stay true when it comes to depilators in 2023. With a very high total score and a very high demand score, this trend has strong potential for success. To make the most of it, focus on promoting the natural or organic aspects of your product and leveraging unique packaging and messaging that speak to a more eco-friendly aesthetic. Products like Veet Botanic Inspirations Hair Removal Cream, which contains natural almond oil and camomile extract to nourish skin, can inspire competitors.
Sensitive Formula
As consumers continue to stray away from chemical ingredients in their skincare, we predict sensitive formulas will be a key need state in 2023. We believe this trend has very high potential for success, with both a very high total score and demand score. Dial in on how sensitive formulas can be marketed toward different consumer groups and their needs, like those with skin conditions or those looking for a gentler approach to hair removal.
For Men & Women
Families will be seeking ways to consolidate their skincare and beauty needs into one product in 2023, so depilators that cater to both men and women are likely to be a hit. Brands like Gillette and Schick are already leading the charge in this space, so now’s the time to join them. Focus on messaging that speaks to the convenience of a single product that works for everyone in the family.
Gentle Formula
Reinforcing “sensitive formula” above, gentle formula is another term consumers will be drawn to when searching for products in 2023. With competition still in the early stages, there’s plenty of room to grab a larger share of the market. Leverage your unique positioning with messaging that speaks to gentle, effective hair removal.
Even & Smooth
Reliablity and consistency will be on the rise as consumers value even and smooth results. Products with a soft-touch system to provide a smooth shave and reduce irritation will be sought-after. Make sure your product claims are backed up with research and studies – consumers will be looking for proof! Otherwise, highlight any natural ingredients that help smooth skin without irritation.
Hair Removal Spray Foam
Depilator forms will be in high demand in 2023, and one of the newer forms is hair removal spray foam. This type of product offers convenience and ease with no mess, and is perfect for those on-the-go. While there’s still low competition in this space, brands such as Veet are already making a mark with their In-Shower Hair Removal Cream Sensitive Skin. Concentrate on packaging and formulation to stand out from the crowd — consider incorporating special ingredients that speak to a gentler formulation and higher efficacy.
Quick & Easy
On theme with many items on our predicted winner’s list, consumers will be looking for quick and easy solutions to their skincare needs. Brands that can provide this type of product, like Nair Hair Remover Lotion with Aloe & Lanolin, will be successful in 2023. Make sure to focus on messaging that speaks to the convenience and speed of your product, as well as any additional benefits it offers.
Silky Touch
Consumers craving hair removal with a silky touch on their skin will search for products that provide just that. Messaging and visuals highlighting the softness and smoothness of your product will do wonders in attracting attention. Consider incorporating special ingredients that not only provide hair removal but also nourish and protect skin for a smoother after-feel.
Super Gentle
Last but certainly not least, super gentle hair removal products will be top-of-mind next year. While this product may carry some negative connotations, it’s still important to focus on its benefits – gentle yet effective hair removal with fewer chances of irritation or discomfort. Brands like Nair and Veet have already made their mark with products that fit this need state, so now it’s up to your brand to step up and provide an even better option in 2023.
In Conclusion
Gentle formulas and convenience-led products will likely be at the forefront of shaving and hair removal depilator trends in 2023. From reliable and consistent results that offer an even shave, to spray foam for easy and on-the-go application, to quick and easy formulas that provide silky touch results – there are plenty of opportunities to take advantage of in 2023. Choose a product that meets all the needs of your target audience and start positioning it now! After all, 2023 is just around the corner.
If you’re ready to see Simporter AI in action and learn what it can do for you, request a demo on our website for more insights on key trends. Predicting need trends is just one way Simporter can help brands grow their business, so to learn more about how we can help you, please visit us at simporter.com.
