Picture this: you step out of the shower, your skin feeling clean and warm, but you can’t help but notice that it feels a bit dry. The solution? Reach for the perfect body moisturizer to luxuriate in– one with beautiful aromas, textures, and results that can restore lackluster skin back to its softest best.
As brands look ahead toward 2023 trends in skincare body moisturizers, they’ll be leveraging sensory attributes like compelling colors and exciting textures as powerful marketing tools to grab customers’ attention – all while providing an indulgent experience designed to satisfy evolving needs.
Without further ado, let’s dive into the list of trending sensory attributes our team put together leveraging our White Space AI tool.
Nourish
The word “nourish” is popping up everywhere in the skincare sector, which looks to continue into 2023. Despite a negative consumer passion score, nourishing body moisturizers have a very high total score, demand score, and competition score. Capitalize on this trend by focusing your messaging and packaging on the moisturizing and hydration benefits of your product. An example of a brand doing this well is O’Keeffe’s, which has marketing reinforcing the idea of its nourishing power with callouts like “deeply moisturizing skin for 48 hours.”
Shimmer
With social media heavily influencing trends, it’s no surprise that where there’s sparkle – people follow. So if you’re looking for a way to stand out from the competition, why not promote how your body moisturizers offer a shimmery glow? Even if your product doesn’t actually shimmer, consider how to evoke the feeling of shimmer through your packaging, messaging, and marketing.
Radiant Amber
While consumers have been looking for solutions for perfectly radiant skin for decades, Radiant Amber terminology has been gaining traction in the beauty industry and is a trend that’s set to continue into 2023. This body moisturizer sensory attribute has the perfect combination of a high total score, positive consumer passion score, very high demand score, and medium competition score.
Bubbly
Boasting a high total score, very high demand score, and very low competition, bubbly body moisturizers are a trend that should be on your brand’s radar for 2023. With a positive consumer passion score, this sensory attribute is a great opportunity for brands to differentiate themselves in the market. Look to leverage messaging and packaging that evokes the feel of bubbles, like L’Oreal’s Hydra Genius moisturizer, which states in its packaging that it’s “instantly refreshing with a light, airy texture like a cloud of bubbles.”
Nourishing
With both nourish and nourishing landing on our predicted winner’s list, it’s clear that this skincare trend is here to stay. Despite its negative consumer passion score, body moisturizers leveraging the term “nourishing” have a high total score and will be top-of-mind for consumers in the upcoming year. Consider how your brand can stand out in this crowded space by promoting the incredible benefits of nourishing moisturizers and leveraging packaging, messaging, and marketing accordingly.
Balm
As we head into the new year, novel forms like balms will be popular among consumers. While there is high competition in this space, brands can still stand out by leveraging unique packaging and messaging that appeals to consumers. Your brand could even focus on the tactile experience of balms, for example, offering a “rich, nourishing kiss of hydration on the skin” to speak to multiple trends on our list.
Bar
Similar to balms, moisturizer bars are a non-traditional form that has experienced negative consumer sentiment in the past, despite its high total score. Be sure to market the unique benefits of moisturizer bars, such as their more sustainable packaging and ease of use, to help quell any initial concerns about this form. Look to brands like Lush, which promotes the concept of their moisturizer bars being “like a hug in a bar” to help consumers understand the concept.
Color
Visuals will play an even bigger role in skincare next year, so consider how your brand can use color to make your body moisturizers stand out. -whether on packing or within the product itself. This trend has a high total score and very high demand, but it also comes with a negative consumer passion score due to the potential for synthetic dyes. To differentiate yourself in the market, consider leveraging natural dyes or mineral pigments for a more sustainable, clean approach that consumers will love.
Dreamy
Skincare is often marketed as a way to escape reality, and dreamy is the perfect term to describe this feeling. With a high total score and positive passion score, we predict dreamy products will be trending come 2023.
Focus on the visual and sensory elements of “dreamy” in your messaging and packaging – think about how to evoke a dreamy state through calming colors and scents. Lancome’s Crème Radiance Moisturizing Cream is a great example of this — it contains “the soft, captivating scent of white flowers and a delicate texture that melts into skin.”
Cool
Cool is an interesting term that could indicate a cooling sensation or a more modern take on the skincare market. It also could signify ingredients like menthol or peppermint, which have a cooling effect on skin. To truly make the most of this trend in 2023, focus on the sensory and visual aspects of this term by leveraging unique packaging and messaging that speaks to a modern, cool aesthetic.
Key Takeaways
Our list of top body moisturizer trends provides a number of insights that you can use to create products that resonate with consumers. Remember the importance of visuals, messaging, and marketing when creating your products – paying attention to detail will be key to standing out from the competition.
If you’re looking for more advice on how to create a successful skincare product, make sure to check out our blog.
