There’s a perceptible shift in the world of candle scents this year, as a wave of sharper and cleaner fragrances nudge aside the ubiquitous heavy vanilla and musk tones. Using our AI Whitespace Tool that scans the web and identifies the gaps in the market by filtering data from social media, e-commerce product reviews, search queries, and other sources, we noticed a growing preference for bright, fresh notes that are clean, invigorating, and subtly balanced by underlying sweetness.
What we’ve found is a shift largely influenced by our collective craving for simpler, fresher experiences, mirroring our desire for a green lifestyle amidst the chaotic modern world. As people become more mindful and intentional about their choices, the sensory elements they surround themselves with, including scents, reflect this shift.
Fragrances, laden with natural notes and a subtle sweetness, that evoke a sense of simplicity, serenity, and connection with nature are coming to the forefront. As our homes have become central to our lives in recent years, the preference for these invigorating scents also underlines our need for spaces that feel rejuvenating and uplifting. Keep reading to discover the top 6 trending scents.
Orange & Lemon Blend
The blend of orange and lemon presents a scent profile that is harmoniously sharp, tangy, and subtly sweet. Both scents are known for their invigorating properties. Citrus scents, like orange and lemon, are believed to have uplifting effects on mood, making them an excellent choice for an energizing start to the day or for a mid-afternoon pick-me-up feeling.
They also enhance concentration and reduce feelings of stress and anxiety, making them perfect for use in home offices or workspaces— something that is increasingly important with the rise of remote working. At the moment the demand for this unique citrus blend is increasing, while the competition is still very low, making it a great opportunity to capitalize on the whitespace in the market.
Green Tea
Green tea’s refreshing and revitalizing scent has become a highly sought-after scent for candles. Its natural, light, and airy aroma infuses spaces with a sense of calm and tranquillity. The faintly sweet undertone adds an unexpected depth, creating a delightful balance that elevates the overall sent experience.
While the competition for green tea candle scent is still low, we’re seeing a few early adopters staking their place in the market. DW Candles has introduced its Green Tea Candle in two sizes, while the niche scent brand Anecdote uses green tea in its “Forest Bathing” Candle.
Ginger
Next in line is the warming yet invigorating scent of ginger. This ancient root spice has found a new lease of life as a favored aroma in the candle world. The signature sharp, spicy fragrance is beautifully tempered by a hint of sweetness, radiating a cozy, comforting ambiance in any space. Ginger-scented candles create an environment of welcoming warmth, perfect for curling up with a good book or hosting intimate gatherings— something that has become more prevalent as our homes have become center stage over the past couple of years.
Tangerine
Tangerine is another scent stealing the limelight. The citrusy, tangy notes of tangerine are balanced brilliantly by their natural sweetness, creating a scent profile that is both sharp and sugary. The delicate balance of sweetness and zestiness provides a unique and enticing aroma that isn’t overpowering. This complexity makes it a sophisticated choice for those wanting a scent that provides a distinct and refreshing olfactory experience.
Additionally, the aroma of tangerine resonates with the trend toward natural and earthy scents. It brings a slice of the outdoors inside, carrying the essence of sun-ripened citrus groves into the homes. As we become more eco-conscious, fragrances that remind us of nature are becoming more desirable. We see this trend starting to make its way into the market with brands introducing tangerine-scented candles, such as Capri Blue’s Volcano Tangerine Candle.
Mint
Mint, renowned for its refreshing properties, is also making a significant mark in the scent trend of 2023. Mint’s rise in popularity stems from its perceived therapeutic qualities. Known for its aromatherapeutic properties, mint is often associated with improved focus, a clearer mind, and a reduction in stress levels.
As people increasingly seek ways to create a calming and productive environment within their homes, the demand for candles emitting scents with such benefits has grown. For this trend take cues from DW home’s popular Garden Mint and Verbena candle, or Luxury candle brand Nest’s Mint and Eucalyptus Candle.
Orchid
Orchid, with its exotic, enchanting floral fragrance, is capturing hearts too. Its scent is surprisingly clean and fresh for a floral. It is said to be a calming and mood-enhancing scent that promotes a sense of peace and relaxation. This characteristic aligns well with the trend toward wellness and self-care, where scents play an integral role in creating a calming and restorative environment.
Orchid also blends well with a variety of other fragrances, adding depth and richness. It can pair wonderfully with other floral scents, but it can also complement fruity, spicy, and woody notes, making it a versatile addition to any fragrance blend.
Conclusion
As the world evolves and our lifestyles continue to change so do our sensory preferences. These rising scent stars – green tea, ginger, tangerine, mint, orchid, and the citrus blend of orange & lemon – offer not just a change in aroma, but also bring along a wealth of sensory benefits. From the mood-enhancing properties of citrus scents, and the calming and tranquil essence of green tea, to the refreshing and therapeutic aroma of mint, each scent contributes to an ambiance that complements our changing lifestyle needs.
In particular, these scents align with the growing trend toward natural, eco-friendly living, reflecting our collective desire for cleaner, greener, and more mindful choices. The shift also resonates with the increased focus on wellness and self-care, a theme that has become even more important as our homes have transitioned into multifunctional spaces serving as workplaces, retreats, and everything in between.
As we transition into this new era of sensory preferences, brands should look to embrace these vibrant and uplifting scents into their product offerings. To learn more about how you can use our AI Whitespace tool to future-proof your business head to simporter.com and request a free demo.
